guest experience

Maximize Return on Experience (ROE) with Data Driven Marketing

Properties can create targeted marketing campaigns and personalized experience where guests ultimately spend more, do more and stay longer

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image of an empty chair in a run down building reflecting the impact to hotels of open executive positions and loss of momentum and revenue

Cost to Hotels of Open Executive Positions and Loss of Momentum

Today we look at Hotel staffing and the impact an executive opening can have on a property – momentum is a key word here

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Creating Memorable Guest Experiences: Personalization with Storytelling

Whilst today everyone talks about guest experience, what makes an experience unique and memorable, particularly in hospitality?

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Keeping Hospitality Human: Importance of Personal Touch and Hotel Tech

Personal interactions is increasingly hard to come by. In an industry grounded in hospitality and personalization, this approach seems counterintuitive

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EU’s New Digital ID: A Game Changer for Hotels

EU eIDAS II regulation presents a key moment for the hospitality industry. Embracing digital identity solutions could revolutionize the guest experience

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Collecting Guest Preference Data: Critical Gaps and Discrepancies

What is the right way for hotels to optimize their digital operations and data gathering to deliver personalized and enhance the guest experiences?

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5 Signs Your Hotel Tech Stack is Outdated

Here are 5 signs a hotel tech stack is outdated, along with tips on which state-of-the-art solutions to consider instead

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Being Guest Centric: Data Driven Strategies

Being guest centric means understanding and anticipating the needs of the guest, providing solutions before they even experience the problem

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Guest First: Time for Hotels to Organize Around the Guest Journey

Understanding the guest journey from a guest first perspective provides insights in how to optimize each interaction to enhance satisfaction and loyalty

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How Do Michelin Keys Ratings Stack Up Against Guest Reviews?

Guest ratings are more subjective than professional ratings and we wanted to compare how the two stack up. To do this we used our industry standard index, the GRI

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