guest experience
9 Tips to Structure your Pre-Arrival Communication
Pre-arrival communication is all about creating a positive first impression and setting the stage for a memorable experience
Turn Guest Feedback into Insights that Elevate Guest Experience
Hotels that excel at turning guest feedback into actions foster a feedback-driven culture, one that encourages continuous improvement
Loyalty Programs: Benefits, Liability and Costs
Loyalty programs are becoming less dominated by frequent travelers. Suggesting the percentage of membership comprised of heavy users is declining
Let Your Guests Do the Talking. The Power of Social Proof
Let’s walk through exactly what social proof is, why it’s so valuable, and how you can make the most of it in a way that’s effective, and a little fun!
From OTAs to Open APIs: Embracing the Next Inflection Point
The rise of OTAs is a stark reminder of the consequences of missing an inflection point. It is key to recognize and adapt to pivotal shifts in the industry
What is a Customer Data Platform (CDP) and How It Drives Success
A CDP is the missing piece in a hotel tech stack, bringing together scattered guest data to create unified profiles allowing hyper-personalized experiences
Guest Retention vs Acquisition: What’s the Difference?
While both guest retention and acquisition are essential for a hotel’s success, they serve different purposes and have distinct impacts on your business
Are Personalized Experiences Essential for Hotel Guests?
Hotels that successfully implement personalization can significantly enhance the satisfaction and loyalty of guests
Bookboost “Who Are We”: In Conversation with Daan de Bruijn
“Who Are We” interview with Daan de Bruijn, co-founder of Bookboost, discussing their solution, geographical focus, typical client profile and backstory
How Can Small Properties Improve Google Hotel Reviews
Having recent and frequent positive reviews can boost your visibility on Google, making it easier for people to find you when searching for a place to stay