goppar

RevPAR vs GOPPAR and Why We Need a New Champ

I have been around awhile and it’s not like I’m ancient or anything, but I have seen some BIG changes in how we as an industry look at numbers and […]

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GOPPAR Levels Hit 2017 Low in US Hotels Due to Summer Slump

Despite recording a 0.6-percent increase in RevPAR, GOPPAR at hotels in the USA fell to a year-to-date low of $71.01 in August as demand levels slowed during the summer, according […]

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