google

As a hotelier, you want to get the best return for your marketing dollars by marketing to your target consumer. Google Analytics is a powerful (free!) tool for precise data […]

Considering the first page of search engine results receive 92% of all traffic, for your hotel to be found on Google you need to prioritise key components of search engine […]

Over the past several years, hotel advertising on Google has become increasingly complex, due to changes instituted by Google itself, changes in travel consumer planning behavior, and advancements in technology. […]

  With paid Google ads taking up a large proportion of ‘above the fold’ space on desktop and all of what is immediately visible on mobile, having a high ranking […]

Google and STR have recently joined forces to share findings on how accommodation searches in New York and London correspond to hotel demand and occupancy data for those markets. NB: […]

This morning we began to see a new Google Hotel Ads mobile user experience being tested. The user interface has a new sliding scale for price selection above the filters […]

Perhaps more than any other industry, hospitality is tied to its location. While retail and office work have moved to the internet, hotels remain offline to a certain extent. The […]

In the world of online travel first came the search engines, then the OTAs (online travel agencies, i.e. Expedia) and most recently the metasearch engine websites such as Trivago and […]

Whether you like it or not, Google My Business is your hotel’s virtual storefront. It’s the first thing most potential guests will see when searching for you on the web. […]

Unless you’ve been living under a rock for the last decade, you’re likely familiar with Facebook. Since its inception in 2004, Facebook has grown in to a cultural and financial […]