forecasting

What if forecasting could do more? What if it didn’t just tweak room rates, but actually took pressure off your team and boosted efficiency

Successful budgeting isn’t just about cost control, it is about investing in the right mix of channels, tools, and strategies to maximise profitability

Having data isn’t the same as having strategic foresight. The critical gap lies in turning raw data into accurate forecasting that you can trust and act on

When topline performance starts to stagnate, it’s often not because of external conditions, it’s because the revenue strategy isn’t evolving with the market

Here are the seven most common hotel revenue management mistakes, costing your property thousands each month and what you can do to stop them

Stop blaming market volatility, stop leaning on last year and please stop trying to forecast your way into a budget that doesn’t reflect reality

We explore hotel demand forecasting, why it matters, and how hoteliers can use internal data and external intelligence to improve pricing

The current tariff war represents a major inflection point – and a test of strategic agility for commercial leaders, and specifically revenue managers

Competitor rates are a factor in your forecasting, but placing more weight on value proposition and other demand indicators is beneficial

How can hotels strategically manage their distribution mix to ensure profitability while maintaining rate parity and minimizing commission costs?