financials

There is space right now to create significance as a brand. People are asking for more value driven options, so up to you to give it to them

The budget process is the opportunity to learn about every inch of your hotel. Really examine what’s going on inside all the departments.

Businesses need to decide how much to spend on digital marketing, which channels to optimize, and where to make investments in new technology

After the introduction of UK Digital Services Tax, Google confirmed it will pass on the cost directly to advertisers (ie. hotels, OTAs etc.)

No matter what stage a hotel is at in this crisis lifecycle, deep hotel benchmarking will provide foresight to fight off financial damage

The pandemic has thrown off 2020 forecasts and limited usefulness of historical data, setting a budget for 2021 will be a new experience

Most agree the recovery could be longer. Though GDP historically correlated to hotel demand, this time around it may have nothing to do with the economy

With smart, proactive planning, owners and operators alike will emerge from budget season feeling like champions, ready to face the battles ahead

Perhaps no industry is impacted more by COVID-19 than the hotel industry, when movement is impeded it leaves a black stain on hotel revenue and profit

As hotels re-open, it is crucial they’re mindful of their Break Even Point (BEP) to understand cost levels and determine what RevPAR is necessary to open