financials

By measuring and monitoring total revenue per available room, hoteliers have the ability to take a magnifying glass to all revenue sources

A hotel P&L is key to understanding strength and weakness. Hoteliers can identify areas of underperformance and tweak strategies geared to improvements

By identifying where you can reduce acquisition costs and implementing new direct booking strategies, you can add hotel incremental revenue.

The headwinds remain strong across hospitality. Yet, momentum is building – especially when it comes to digital marketing

Benchmarking could give hotels the tools to dig out of current financial holes. But, it will take a holistic plan and complete hotel metrics

Key is to know where the industry is heading and keep forecasted trends top of mind when considering how to allocate digital marketing dollars

Hotels who have not moved to Google Pay Per Stay (PPS) offering are missing huge opportunity to capture demand without risking their cash flow

Cost side is where hotels saw their profit turn south. Minimal revenue was eaten up by expenses that remained constant enough to make a dent

Key to streamlining hotel operations for more profit is to look at hotel KPIs holistically. With benchmarking numbers in hand it’s easier

Dwindling profit appears to be a function of unrelenting expenses, as revenue, however small, continues to show month-to-month improvement