featured

monopoly hotel pieces on top of increasing piles of coins illustrating the value to hotels of upselling across guest touchpoints

Why Hotel Revenue Management Is Extremely Important Today

There are several reasons why you should focus more on revenue management for your hotel. For starters, there are increasingly higher uncertainty levels

Read more

SSP - Hotel Consultants Not Always the Seagull at the Picnic YouTube Thumbnail

Hotel Consultants: Not Always the Seagull at the Picnic

Today we look at hotel consultancy and ask are they really the seagull at a picnic, i.e. they swoop in, make a mess and then leave … maybe a bit unfair!?

Read more

hotel digitalisation laptop mobile and revenue graphs reflecting the 11 must have features revenue managers need in a business intelligence tool

What Hotel Digitalisation Means And How It Boosts Profits

There are a number of ways that digitalisation can help you create a more efficient business model for your hotel and boost your profits

Read more

man standing by a board with graphs and charts reflecting the vast array of revenue metrics and the importance of identifying those that actually matter and the ones you can ignore

Focus on These Hotel Revenue Management KPIS to Increase Profitability

Which hotel revenue management KPIs should you focus on more so than others? We’ll touch on seven KPIs that you want to track for your hotel

Read more

Winter Might Be Coming, But Spring Can Still Bloom for Hotels veit meier berner+becker interview YouTube Thumbnail

Winter Might Be Coming, But Spring Can Still Bloom for Hotels

We look at how global economic factors might influence different traveller attitudes and why hotels must revisit some basic revenue management principles

Read more

christmas tree at a luxury hotel reflecting the importance of creating memorable festive experience and marketing these early and with smart campaigns

‘Tis the Season to Boost Your Hotel’s Direct Bookings

Now is the time to take the reins and boost your direct bookings. We ho ho hope these examples inspire you to create your most festive holiday campaign

Read more

connections between buildings reflecting an existential shift and the ai native distribution strategy

A Handbook on Hotel Distribution in the 21st Century

We review some of the main channel partners, their role and the extent to which we should use each of them to best implement our distribution strategy

Read more

algorithms and view through a key hole reflecting the evolution of hotel demand forecasting as it unlocks predictive power to move away from pure guesswork

Tactical vs Strategic Revenue Management and How to Excel at Both

When it comes to deciding between tactical vs strategic revenue management, there’s actually no clear-cut answer to the question ‘Which is best?

Read more

person looking at a hotel neighbour reflecting that traditional comp set needs a serious update as it is not just geographical proximity anymore it is about winning the hearts of potential guests

How to Tailor Your Messaging to Reflect Your Hotel Brand Image

Apply these personalization and design strategies to grow your direct booking channel while ensuring that your hotel website stays true to your brand image

Read more

woman and robots in front of computers reflecting the question of whether ai generated content is better and exploring what are the risks and rewards

The Power of Integrating AI into Your Hotel’s Call Center

While AI is not designed to replace your entire call center, it can significantly allow those employees to give full attention to more complex reservations

Read more