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7 Ways Revenue and Marketing Can Come Together Under One Roof

From fostering demand to nurturing loyalty, your marketing strategy should sit at the core of your revenue management strategy

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man at hotel reception where upselling is often done but can now be automated

The Currency that Buys Time: Automation of Guest Service Upselling

Upselling has recently been seen as a way to re-capture revenue. However, many properties limit themselves to upselling only at front desk during check-in

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How a Detailed Hotel Marketing Audit Helps Determine Budget

Before you decide on marketing expenses for 2022, take a step back and see where you sit today in the online marketplace

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How an RMS Can Help in Periods of Low Demand

Uncertainty is real! We don’t know the forecast perfectly nor demand function. A modern RMS works 24/7 to adjust to uncertainty and to quickly adapt pricing

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European Travel Unstable Due to Delta – Some Thriving & Others Collapsing

The travel industry has been affected both by fear of contagion of the Delta Variant, but also reintroduction of travel restrictions by European countries

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Spain: Strong German Travel Interest Uptick in Major Tourist Destinations

This data will help Spanish destinations update their revenue management and marketing strategy to reach those interested in travel to their destination

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hotel staff communicating with mobile phones using social media

How to Improve Hotel Staff Communication with Social Media Approach

The result of poor hotel staff communication is an upset guest or blown booking opportunity leading to poor guest engagement and lower satisfaction scores

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Travel Intentions for Spain Drop, with Balearic Islands Most Affected

Demand for travel to Spanish destinations is in sharp decline and the negative trend is continuing for third consecutive week; due to worsening fourth wave

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online booking key on keyboard reflecting importance of direct bookings for hotels

The Brave New World of Booking Direct

The recent rise in direct bookings was an unexpected boon for hoteliers, and it might be a sign of the direction the industry is heading

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Data and AI Are Simplifying Hotel Revenue Management

7 Reasons Why an RMS Should be a Must for Hoteliers in 2021

Information sources provided by a Revenue Management System allow us to monitor the market in real time and be agile in detecting changes in trends

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