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Top Tactics to Drive Direct Bookings at Your Hotel
The loss of direct bookings has an unfortunate two-fold effect; losing revenue due to high OTA fees and inability to deliver a personalized guest experience

Total Revenue: Definition, How to Calculate and Examples
Because total revenue definition takes into account every revenue stream, you should also include the following additional revenue metrics in your strategy

Understanding the Value Proposition of Paid and Free Google Hotels
To understand how the contribution of Google Hotels (both paid and free) has evolved over time, we split our set of hotels in two

How Stay Restrictions in Revenue Management Can Boost Your Topline
Depending on your property, guest demographics and demand patterns in the market, stay restrictions can be a great way to boost your revenue

Dopamine and Power of Personalization in Boosting Hotel Revenue
In recent years, researchers have found dopamine can be triggered by positive online experiences, including the act of browsing or shopping on a website

Which OTAs Cause the Worst Price Undercuts in Your Region?
It’s no secret that the volume of OTAs participating in the auction has skyrocketed, making impression share more and more difficult to obtain

Why Aren’t Hoteliers Talking About the Most Valuable Metric: GOPPAR?
The metric we should pay attention to is GOPPAR because it’s the funds a hotelier has to work with. Why doesn’t GOPPAR have its own index like RevPAR does?

Hyper Personalisation: The Future of the Customer Experience
Hyper-personalisation goes beyond standard strategies for customising each touchpoint in the customer journey; it’s a whole new style of segmentation

Data Driven Strategy: How to Anticipate and React to Market Trends
We look at what a data driven strategy is, and how the right tools can help access meaningful and measurable results that help you react to market trends

Why Effective Reputation Management Is Key To Increasing Hotel Revenue
Why is reputation management crucial to a hotel’s ADR? That is simple, positive reviews lead to more bookings, and more bookings lead to higher revenue