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How Design Can Drive Revenue and Profitability in an F&B Outlet
In this discussion we look at an F&B design case study which increased guest experience, improved value proposition and impacted revenue generation and cost
How to Conduct a Competitive Analysis For Your Hotel
In the hotel industry, and other industries, we can use competitive analysis to gauge the market. But what is it, why should we do it and how to we do it
Why Setting a Fixed Budget for Paid Campaigns is Damaging
In the hands of the right professionals, paid campaigns are a valuable resource that can be optimised to return a much higher ROAS than other channels
Value of Unified Decision Data for Revenue and Digital Marketing
In this conversation we explore the value of unified decision data for both hotel revenue management and digital marketing teams
Who Should be Responsible for Your Hotel Social Media
Hoteliers are short staffed and often social media is a last priority. If we have learned anything these 2 years, it is not to forget our transient guests
Boosting Direct Bookings Using Hotel Website Personalization
Here are five highly effective ways to personalize the website experience to ensure you maximize conversions on your hotel website
The Marriage of Revenue Management and Marketing
Stephanie and Connor look at areas where revenue management and marketing can work together in a blissfully happy marriage of knowledge and expertise
Building an Effective Revenue Optimization Team
As an industry, we have discussed moving towards a total revenue optimization model ad nauseum for years but achieved only limited success
Spain and the Ukraine Crisis: How Travel Demand Changes
Demand for flights to Spain has decreased and is still unstable, but there is no renunciation of spring travel in favour of future dates
New Expert Partner: Strategic Solution Partners
We are delighted to welcome Strategic Solution Partners as an Expert Partner of Revenue Hub and hear more about the organisation
