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To effectively shape your pricing strategy and make informed rate decisions, you need to ensure you compare the true amount a customer will be paying

Reducing or simply eliminating these hurdles should be your number one priority, as it will increase the volume and profitability of your direct sales

Hybrids face unique challenges that include complexity of different inventory types in the same building but they also have particularly demanding customers

We explore factors influencing price optimisation, number of calculations involved, why you can’t optimize without some technology and resistance to engage

The guest experience needs to be good, and consistent, across all channels, from website to the app, the booking experience and on-property experience

We look at common risks which may be hampering the journey of your hotel revenue through to the bank, ways to resolve these and how to continually improve

When analysing direct sales, don’t overlook the booking request data you receive, both the total requests and the requests you’re unable to fulfil

Rather than just seeing lines on a graph, it is important for hotel owners, managers, and revenue managers to interpret the opportunities that it can yield

According to flight research data, demand for low season flights in Greece began to form as early as end of February, before growing significantly in March

The world changes real time, an optimal approach would be to assess your room pricing every second, every day, to detect and respond to subtle market change