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stack of coins arrows pointing up and a graph going upwards reflecting how hotels should develop strong revenue strategies for Q1 before the pressure ramps up later in the year

Why You Shouldn’t Be Afraid to Price Your Rooms High

Shedding the fear of high ADR requires a mindset shift. Instead of worrying about driving guests away, focus on the tangible benefits of higher room price

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coins flying off a pile illustrating why hotels should evaluate if they spend money on commissions or invest in direct sales

Spend on Commissions or Invest in Your Direct Sales?

The hotel industry pays OTAs around $47,000M per year in commissions, an average of almost $2,685 per room per year*

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google written on a laptop key reflecting their new travel feeds in search ads and how it will impact hotels

Google Kills Metasearch Commission Bidding (CPA): What Next?

The end of google commission based bidding models impacts hotels. We outline options to ensure your metasearch strategy remains high value and impactful

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neon hotel sign saying no vacancy illustrating impact of overbooking and the risk to maximizing occupancy

10 Effective Strategies to Boost City Hotel Occupancy

Implementing these strategies can significantly improve occupancy rates in city hotels. Each approach plays a vital role in boosting hotel performance

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youtube thumbnail image for discussion with aggregate intelligence atomize and lybra about the value of automated pricing for independent hotels

The Value of Automated Pricing for Independent Hotels

This discussion recognises the challenges faced by independent properties in managing pricing strategies manually and how automated pricing systems can help

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one girl whispering to another girl illustrating the impact for a hotel of reputation management

8 Tips to Improve Your OTA Conversion Rates

Boosting page ranking organically involves maintaining a high conversion rate, which OTAs favor when determining a hotel’s page position

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image of a chameleon which is well known for adapting to the surrounding environment in much the same way hotels must adapt and change to stay ahead of industry trends

Adapting to Change: How Can Hotels Stay Ahead of Industry Trends?

Hotels are so multifaceted that adopting meaningful change is hard to do “from the top” without considering how different departments are going to absorb it

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3 people looking at a laptop reflecting the increasing trend of travel Tuesday

25 Ways to Setup Your Hotel Online Presence for Greater Exposure

Once you identify where your needs are, you can begin planning a tactical strategy and implementation to increase your hotel’s total online presence

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business group at a small hotel event venue

Why Group Hotel Bookings are Good for your Small Hotel

Targeting group travellers is an ideal option for your small hotel, because it allows you to maximise your occupancy with one low-cost booking

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money and a stopwatch reflecting the positive value last minute bookings can bring to a hotel

Why Last Minute Bookings Can Be Gold

The era of the perfect booking window is behind us. It’s time to welcome the dynamic, unpredictable, yet highly rewarding world of last minute bookings

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