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4 Easy Ways to Instantly Improve Your Hotel Website Visibility
Many independent hoteliers ask themselves, can I improve my website performance without advanced SEO? The short answer is, yes
Top Hotel Revenue Management Strategies to Boost Revenue
We discuss three important strategies revenue managers can use to boost revenue and how an RMS can help forecast demand and perform dynamic pricing
Hotel Demand Based Pricing: Definition, Benefits and Practical Examples
Demand based pricing can take a number of forms. The most common examples are price skimming, geo-based pricing, and yield management
It’s Decision Intelligence, Not Business Intelligence, That Is Key
Apo defines decision intelligence; outlines how data is only valuable when organised, analysed and acted on; why forecasting is not a one snapshot task
Understanding the Role of Bed Banks in Hotel Distribution
One important channel often overlooked by small and midsized properties – and whose role in distribution is frequently misunderstood – is bed banks
Quick Wins For Conversions This Holiday Season
Creating a sense of urgency is a solid strategy for increasing conversions during a campaign. This is especially true for holiday sales
Game-changing Pricing Strategies For Effective Revenue Management
We discuss why pricing is so essential for your hotel and how you can design an effective strategy that generates consistent revenue streams
Hotel Digital Marketing Funnels: How to Bring Them Together?
Do you hear people talk about moving potential guests through the funnel and wondering what they mean? Well this discussion might be of interest to you
How to Manage Online Reputation and Boost Your Hotel Revenue
You, as a hotel owner or revenue manager, have the power to create a solid reputation that helps you build a successful brand
Managing Hotel Guest Communications For The Modern Traveler
In addition to preventing common mistakes, it’s also important to take a proactive approach to managing guest communications