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4 Easy Ways to Instantly Improve Your Hotel Website Visibility

Many independent hoteliers ask themselves, can I improve my website performance without advanced SEO? The short answer is, yes

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Top Hotel Revenue Management Strategies to Boost Revenue

We discuss three important strategies revenue managers can use to boost revenue and how an RMS can help forecast demand and perform dynamic pricing

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Hotel Demand Based Pricing: Definition, Benefits and Practical Examples

Demand based pricing can take a number of forms. The most common examples are price skimming, geo-based pricing, and yield management

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It’s Decision Intelligence, Not Business Intelligence, That Is Key

Apo defines decision intelligence; outlines how data is only valuable when organised, analysed and acted on; why forecasting is not a one snapshot task

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Understanding the Role of Bed Banks in Hotel Distribution

One important channel often overlooked by small and midsized properties – and whose role in distribution is frequently misunderstood – is bed banks

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Quick Wins For Conversions This Holiday Season

Creating a sense of urgency is a solid strategy for increasing conversions during a campaign. This is especially true for holiday sales

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Game-changing Pricing Strategies For Effective Revenue Management

We discuss why pricing is so essential for your hotel and how you can design an effective strategy that generates consistent revenue streams

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Hotel Digital Marketing Funnels: How to Bring Them Together?

Do you hear people talk about moving potential guests through the funnel and wondering what they mean? Well this discussion might be of interest to you

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How to Manage Online Reputation and Boost Your Hotel Revenue

You, as a hotel owner or revenue manager, have the power to create a solid reputation that helps you build a successful brand

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person on the phone at hotel front desk managing guest communications for the modern traveler

Managing Hotel Guest Communications For The Modern Traveler

In addition to preventing common mistakes, it’s also important to take a proactive approach to managing guest communications

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