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Why would you expect your discount-based loyalty program to increase your ADR? It’s counter intuitive and mathematically impossible

Hoteliers are turning to various online strategies to capture attention of potential guests, and Google Ads has become a game-changing tool

Ancillary revenue becomes a creative and strategic way to level the playing field by leveraging the uniqueness of an independent hotel

From optimizing revenue to enhancing guest experiences, a well-structured inventory management strategy is essential

You can run a marketing campaign with stellar awareness, traffic or return, but the hotel as a whole could still be underperforming

To help you learn how AI is improving digital marketing strategies such as paid search this article outlines everything you need to know

Trivago Free Booking Links aim to support independent hoteliers with the means to get ahead of their competition and secure more direct bookings

Upselling and cross-selling techniques are powerful tools that enable hotels to increase ancillary revenue while providing guests with enhanced experiences

For hotels, partnering with influencers can be an effective strategy to enhance brand exposure, engage potential customers and create compelling content

A hotel’s reputation has major influence on revenue through effects on price perception of guests, as a customer loyalty measure, and a marketing factor