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Here we look at how the travel landscape is evolving and new hotel marketing trends to shape your marketing strategies this year

Any source of traffic that generates 13% of total direct revenue is a must in your online marketing mix, and that’s what metasearch is today

We often don’t measure the leakage of commission to OTAs and we certainly don’t measure it against the costs of securing a direct booking

In hotel management, the SWOT analysis framework serves as a guide to understanding the position of your hotel within the market

What are the advantages of hotels levying an energy flat rate surcharge and what are the dangers that should be considered?

We dive into the Revenue aspect of RevMarketing Automation and explore how revenue strategies can be applied directly to the hotel’s website

For all qualifying hotels operating in the State of California, it’s crucially important to keep privacy practices and disclosures up-to-date and compliant

Learn more about the importance of hotel advertising, the best ways to promote your property, and 15 innovative hotel advertising examples

How much are you losing by not controlling your prices and allowing other channels to sell cheaper than you do on your own website?

Within the field of revenue management new AI-based solutions can provide live market intelligence, help hoteliers optimize and even price automation