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Common Hotel Package Examples and Some Unique Ideas
Far more than just a room booking, a hotel package aims to provide a holistic experience, often at a discounted rate compared to each element separately

10 Strategies to Captivate Guests and Generate More Direct Bookings
Customization, engagement, and innovation are your greatest allies. Embrace them, and watch your bookings soar to new heights

The Role of Customer Segmentation in Revenue Management
To stay competitive in the ever-evolving hotel industry, implementing effective customer segmentation strategies is not just an option, it’s a necessity

Hotels Must Offer Something Competing Digital Intermediaries Cannot
Third party encroachment on the customer booking journey means higher costs for hotels to achieve visibility in the eye of the consumer

No, Loyalty Does Not Increase ADR, But It’s Still Worth It
Why would you expect your discount-based loyalty program to increase your ADR? It’s counter intuitive and mathematically impossible

How Google Ads Integration Elevates Your Direct Booking Strategy
Hoteliers are turning to various online strategies to capture attention of potential guests, and Google Ads has become a game-changing tool

5 Best Ancillary Revenue Ideas to Increase Hotel Revenue Streams
Ancillary revenue becomes a creative and strategic way to level the playing field by leveraging the uniqueness of an independent hotel

Best Practices for Hotel Inventory Management
From optimizing revenue to enhancing guest experiences, a well-structured inventory management strategy is essential

Hotel Marketing KPIs Must Change to Drive Commercial Strategy
You can run a marketing campaign with stellar awareness, traffic or return, but the hotel as a whole could still be underperforming

How AI Will Affect Paid Search for Hoteliers
To help you learn how AI is improving digital marketing strategies such as paid search this article outlines everything you need to know