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With over one billion active users, TikTok has quickly become a powerful tool for hotels looking to enhance brand image and convert direct channel traffic

Something needs to be done to better showcase – and derive appropriate value from – our premium rooms. Attribute Based Selling (ABS) holds the answer

Yield management controls enable you to filter your demand so that you can attract the most profitable market segments to your hotel

As a hotel operator, you may be hesitant to add one more social media platform to your list; however, here’s why you should prioritize TikTok

The loss of direct bookings has an unfortunate two-fold effect; losing revenue due to high OTA fees and inability to deliver a personalized guest experience

Because total revenue definition takes into account every revenue stream, you should also include the following additional revenue metrics in your strategy

To understand how the contribution of Google Hotels (both paid and free) has evolved over time, we split our set of hotels in two

Depending on your property, guest demographics and demand patterns in the market, stay restrictions can be a great way to boost your revenue

In recent years, researchers have found dopamine can be triggered by positive online experiences, including the act of browsing or shopping on a website

It’s no secret that the volume of OTAs participating in the auction has skyrocketed, making impression share more and more difficult to obtain