featured Archives - Page 43 of 105 - Revenue Hub featured Archives - Page 43 of 105 - Revenue Hub

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family sitting on a hotel bed illustrating the value of hotel package offerings to drive bookings, occupancy and revenue

Common Hotel Package Examples and Some Unique Ideas

Far more than just a room booking, a hotel package aims to provide a holistic experience, often at a discounted rate compared to each element separately

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man looking at a hotel website on a computer reflecting importance for hotels to captivate guests to generate more direct bookings leading to increased revenue

10 Strategies to Captivate Guests and Generate More Direct Bookings

Customization, engagement, and innovation are your greatest allies. Embrace them, and watch your bookings soar to new heights

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different coloured jelly sweets reflecting the importance to a hotel of segmentation within their revenue management strategy

The Role of Customer Segmentation in Revenue Management

To stay competitive in the ever-evolving hotel industry, implementing effective customer segmentation strategies is not just an option, it’s a necessity

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person with arms open in joy reflecting how hotels must offer guests something digital intermediaries cannot to gain back primacy in travel planning

Hotels Must Offer Something Competing Digital Intermediaries Cannot

Third party encroachment on the customer booking journey means higher costs for hotels to achieve visibility in the eye of the consumer

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a see saw with loyalty and hotel adr on either side reflecting the imbalance between the two

No, Loyalty Does Not Increase ADR, But It’s Still Worth It

Why would you expect your discount-based loyalty program to increase your ADR? It’s counter intuitive and mathematically impossible

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person on a laptop with credit card possibly making direct booking on a hotel website reflecting importance of analysing unconstrained demand

How Google Ads Integration Elevates Your Direct Booking Strategy

Hoteliers are turning to various online strategies to capture attention of potential guests, and Google Ads has become a game-changing tool

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blocks being stacked in the same way independent hotels should focus more on increasing ancillary revenue

5 Best Ancillary Revenue Ideas to Increase Hotel Revenue Streams

Ancillary revenue becomes a creative and strategic way to level the playing field by leveraging the uniqueness of an independent hotel

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neon hotel vacancy sign illustrating value to hotels of opening their 2026 availability early and risk free

Best Practices for Hotel Inventory Management

From optimizing revenue to enhancing guest experiences, a well-structured inventory management strategy is essential

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words digital marketing and phrases related to this topic including seo and ppc

Hotel Marketing KPIs Must Change to Drive Commercial Strategy

You can run a marketing campaign with stellar awareness, traffic or return, but the hotel as a whole could still be underperforming

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hand on computer mouse overlayed with a dollar image reflecting the hidden costs of paid ads and why hotels see a poor return on ad spend

How AI Will Affect Paid Search for Hoteliers

To help you learn how AI is improving digital marketing strategies such as paid search this article outlines everything you need to know

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