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This article explains a number of different tools available to you through your hotel’s profile in Google Hotels that you probably haven’t heard about

A well-rounded approach combining strengths of direct bookings and OTAs will help hoteliers maximize their revenue potential and enhance guest experience

We are talking Hotel Brand. When done well, it is a core differentiator reflecting the culture, values and identity of your hotel, helping to build loyalty

Today, in the final video 3, our panel consider ways Hotels can increase their chance to convert those guests looking into direct booking

One good way to grow your marketing database is by featuring a compelling hotel newsletter subscription message on your website to capture opt-in contacts

Revenue managers must fully examine current and future group demand, transient displacement, available guestroom and meeting space, and non-room revenue

Working with OTAs can enhance your revenue management and distribution channel strategies, but there are also some downsides

This model is designed as a gateway to the Tripadvisor metasearch world, allowing the many hotels that are currently offline to try it risk-free.

This is video 1 of a 3 video series about hotel direct booking. In this video we focus on how your marketing and distribution could make you more attractive

Following is a high-level list of the many differences you can expect when your Universal Analytics to Google Analytics 4 migration is complete