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Value-based pricing flips the script. You look outward instead of inward. It’s not what the room costs you; it’s what the experience is worth to your guest

Unless there is a unified commercial strategy bringing Revenue, Sales, and Marketing departments together, as well as their data, the problem will prevail

The hospitality industry is poised for significant change in 2024, largely driven by AI technologies and shifting consumer expectations

Guest messaging should highlight the unique features of the hotel and appeal to the interests of the target audience to drive bookings and increase revenue

In an era where travelers increasingly rely on online platforms to make their travel arrangements, having a user-centered hotel website is paramount

By strategically navigating the RFP landscape, your hotel can secure more group business, elevate its reputation and drive growth

In a world where data is king, it’s easy to get lost in a sea of information. With the right strategies, you can navigate your revenue ship to success

As we debunk these common myths in hotel revenue management, it’s clear that success in this field requires a nuanced and sophisticated approach

In each stage of the funnel we will identify the main KPIs you should be aware of in terms of assessing whether your numbers are adequate

By offloading repetitive tasks to AI, revenue managers can focus on higher-value activities that require human expertise and critical thinking