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We explore the transformational process of turning your hotel from merely a place for travelers to rest their heads, to a much anticipated destination

We will look at different aspects of sustainability in hotels and ask are we seeing genuine efforts or are we falling into the greenwashing trap

Guest experience is a hotel’s lifeblood and therefore no hotel wants to misapply automation at the expense of crucial human interaction

There are many providers that could be considered among the best third party hotel booking sites, but not every site is the right choice for your business

We explore how Google’s new search experience, short-form videos, and conversational AI will impact travel search and how independent hotels could benefit

Instead of sending users off to another site, Trivago Book & Go lets users book from within the Trivago site. It is a feature offered to certain hotels

Guest feedback holds the key to unlocking invaluable insights that can drive operational improvements and enhance guest satisfaction

Catering to the needs of different types of hotel guests is crucial for enhancing the guest experience and driving growth in your hotel business

Paid Search can be a game-changer, but only if managed efficiently. Here we explore essential steps to help hoteliers optimize advertising costs and budgets

Harnessing website forms to gather visitor data is an invaluable tool for hoteliers looking to craft an optimized direct channel strategy