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Hotel Mobile Messaging: Enhancing Guest Experience
Guest messaging should highlight the unique features of the hotel and appeal to the interests of the target audience to drive bookings and increase revenue

Best Practices to Gain Bookings on Your Hotel Website
In an era where travelers increasingly rely on online platforms to make their travel arrangements, having a user-centered hotel website is paramount

How to Navigate The RFP To Win More Group Business
By strategically navigating the RFP landscape, your hotel can secure more group business, elevate its reputation and drive growth

Why Too Much Information Can Sink Revenue Management Efforts
In a world where data is king, it’s easy to get lost in a sea of information. With the right strategies, you can navigate your revenue ship to success

True or False: Debunking Myths in Hotel Revenue Management
As we debunk these common myths in hotel revenue management, it’s clear that success in this field requires a nuanced and sophisticated approach

The Six Levels of the Google Hotels Funnel
In each stage of the funnel we will identify the main KPIs you should be aware of in terms of assessing whether your numbers are adequate

Will AI Replace Hotel Revenue Managers? The Million $$ Question
By offloading repetitive tasks to AI, revenue managers can focus on higher-value activities that require human expertise and critical thinking

Pricing Strategies to Maximize ADR, RevPAR and Profitability
Continuing to use manual and fixed pricing in times of unprecedented variability in demand introduces unnecessary risk

WhatsApp Marketing Examples
WhatsApp is like a canvas waiting for your creative brushstrokes. With the right strategy you can make marketing wonders happen

Evolving Past ROAS as the Primary Marketing KPI
There is growing recognition of ROAS limitations as a solitary measure of success. This metric often falls short of capturing the full impact of marketing initiatives