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From Inventory to Customer, The Evolution of Hotel Commercial Strategy
By assimilating these dimensions, a robust multidimensional data model emerges, empowering Revenue Managers and Commercial Strategists
Sustainability in Hotels: Where Are We and Where to Next?
How do you balance the expectations of guests – and what they’re willing to pay – with effective sustainability practices that work towards real change?
Common Hotel Package Examples and Some Unique Ideas
Far more than just a room booking, a hotel package aims to provide a holistic experience, often at a discounted rate compared to each element separately
10 Strategies to Captivate Guests and Generate More Direct Bookings
Customization, engagement, and innovation are your greatest allies. Embrace them, and watch your bookings soar to new heights
The Role of Customer Segmentation in Revenue Management
To stay competitive in the ever-evolving hotel industry, implementing effective customer segmentation strategies is not just an option, it’s a necessity
Hotels Must Offer Something Competing Digital Intermediaries Cannot
Third party encroachment on the customer booking journey means higher costs for hotels to achieve visibility in the eye of the consumer
No, Loyalty Does Not Increase ADR, But It’s Still Worth It
Why would you expect your discount-based loyalty program to increase your ADR? It’s counter intuitive and mathematically impossible
How Google Ads Integration Elevates Your Direct Booking Strategy
Hoteliers are turning to various online strategies to capture attention of potential guests, and Google Ads has become a game-changing tool
5 Best Ancillary Revenue Ideas to Increase Hotel Revenue Streams
Ancillary revenue becomes a creative and strategic way to level the playing field by leveraging the uniqueness of an independent hotel
Best Practices for Hotel Inventory Management
From optimizing revenue to enhancing guest experiences, a well-structured inventory management strategy is essential
