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As a hotel, you can’t control demand. What you can do is ensure you capture your fair share by following these three steps:

Correlation and causation are two different things. Confusing them can lead to misguided conclusions. These errors could be prevented with causal AI

Revenue management shouldn’t just hand down pricing strategies from on high. Instead, involve sales and marketing from the get-go

A dynamic pricing strategy seems simple as a first pass but as with all things, once you dig deeper, it can have repercussions for all parts of your hotel

Hotels attempting to build or refine their tech stack face plenty of challenges. It can be an overwhelming process, and mistakes can be made

Personalizing the creative and offers on your website will further help your offer stand out and drive more bookings as well as ancillary spend

Based on our ongoing analysis since DMA was rolled out, it is clear it is having a significant impact in the way users interact with hotels through Google

While both guest retention and acquisition are essential for a hotel’s success, they serve different purposes and have distinct impacts on your business

Effective collaboration ensures that marketing agencies and hotels can leverage strengths, streamline communication, and tailor strategies to specific needs

We look at MaxiRoom, how to get set up for success and why connecting to wholesalers like Hotelbeds can help boost group and corporate bookings