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While for some hoteliers it’s best to avoid overbooking altogether, for others, a good strategy can increase revenue and improve occupancy

We look at the various strengths and weaknesses of a Revenue Manager and the strengths and weaknesses of a Revenue Management System (RMS)

Stripping these email URL tracking parameters will make it harder to accurately attribute website visits or conversions back to specific campaigns

When it comes to maximizing revenue and occupancy rates, dynamic pricing strategies have taken a quantum leap forward

We delve into the different attribution models available in Google Ads and offer valuable insights on what hoteliers should be cautious of

We demystify the differences between Revenue Management and Price Optimization and provide actionable insider tips to boost hotel earnings

Let’s take a closer look at a direct channel strategy that is driving higher website conversion rates and welcoming more guests for Halloween festivities

Two of these confusing visibility boosters are the “free room upgrade” and “free breakfast” by Booking.com. Do you know how they work?

Get collaborating today to leverage all the types of data and analytics your business has access to and boost bookings and revenue

We ask if the focus around sustainability has made it way into the Marketing and Revenue teams. Does it form any part of the weekly strategic discussions