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If we analyze human behaviour regarding travel from a historical point of view, we see travel and hospitality have always been closely related to technology

The Digital Markets Act has the potential to rebalance the relationship with OTAs, thanks to greater control over their online distribution

From the initial spark of desire to travel to the final decision to book, multiple factors play a role in shaping the guest booking decision

By applying these tips, you can put an end to long queues at the reception and, above all, ensure your guests arrive and leave your hotel with a smile

Successfully navigating the balance between managing touroperation allotments and safeguarding the transient segment is an intricate endeavour for hotels

Google is working hard to improve solutions for hoteliers. We outline some of the best free and paid tools to help you reach and convert travellers

Travel Tuesday, also known as “Travel Deal Tuesday,” emerged as a marketing ploy in 2017, aimed at enticing travelers to book their next adventure

But beyond a mere net ADR analysis, loyalty adds many other advantages that positively impact your bottom line but are more difficult to trace

We explore the pros, cons, and best use cases of the most common Google Ads bidding strategy options available today and how each works

The big question is, how can smaller hotels take advantage of dynamic pricing when they have such limited time?