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Black Friday has the potential to overwhelm, so let’s walk through every step of the way to a successful hotel direct channel strategy! 

There are extra steps hoteliers can take to maximize holiday bookings and make sure their marketing efforts hit the right notes

We focus on the five commonly held myths about revenue management technology and why you don’t need to worry

Hotel A has been doing the same thing for decades. Hotel B is new and looking to earn more with a value added pricing strategy

Here are six common pricing mistakes hotels make when they don’t rely on revenue management to guide their profitability

In the hospitality industry, the Buy Now Pay Later payment method is a game-changer. It’s reshaping the way guests experience hospitality

There are a lot of strategies that can be used to increase hotel revenue – but it’s important to be focused and committed to the plans you make

Many hotel companies spend far too much time aggregating data and not enough time creating digital marketing action plans from the analysis

By avoiding the dark side of revenue management and embracing ethical practices, you can build a reputation for trustworthiness and integrity

Sustainability and revenue management are not mutually exclusive; rather, they bolster each other, where ethical management fortifies financial performance