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We explore the pros, cons, and best use cases of the most common Google Ads bidding strategy options available today and how each works

The big question is, how can smaller hotels take advantage of dynamic pricing when they have such limited time?

Email marketing has typically involved a lot of manual work, inaccurate data and an unclear view of the types of guests interacting with your website

Black Friday is just around the corner! Don’t let the OTAs be the only ones to take advantage of it! Here are our recommendations for success

Group bookings offer a unique opportunity to boost revenue, and with the right strategies, you can make the most of it. Gear up and embrace these steps

How can you make the most of check-out to improve guest satisfaction and hotel reputation? Here are four tips that can make a difference

We outline how automation and A.I. can be used to save you time (and budget!) at every stage of the customer booking journey

The success experienced by hotels in 2022, with notable increases in conversion and click rates, underscores the potential impact of Black Friday promotions

By embracing forward-thinking direct booking perks, hotels can create an experience that resonates with the diverse preferences of their guests

Hopper hotel reviews are presented as ‘user ratings’ and your hotel is shown to all Hopper users who are searching for accommodation in your area