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Holiday bookings refer to the reservations made by individuals or groups for accommodation, travel, and other related services during their vacation period

What if we were to tell you that Bing (aka Microsoft Ads) is becoming a more relevant and valuable platform that you should consider seriously in 2024

If you are looking to increase revenue while elevating the guest experience at your hotel, upselling and cross-selling are essential strategies to implement

With the integration of big data and advanced analytics, hotels can refine their dynamic pricing strategies to achieve even greater KPI improvements

The  hotel industry is at a pivotal moment, hyperpersonalization and need for commercial teams to have a 360 view of the customer is paramount

Start early, adopt advent calendar-style campaigns, propose gift cards and use these creative tactics to help your direct channel get seasonal

We follow up on a recent article outlining some of the revenue management practices that could be considered to run a little close to unethical

The key to being successful in revenue management is following data trends closely to set the right price for the right guest, AI is perfectly suited to support this hotel function

With continual change In traveller behaviour, it is more imperative than ever that hotel sales and marketing are aligned around transient and group business

Digital marketing is a necessary investment to bring our direct channel to where our customers are and achieve the highest possible sales volume