experience

If we make guests use tech out of thinly disguised objective to cut labor costs, then hotel rooms become a commodity with only differentiator being price

We cover a few examples to help you understand what situations you may encounter with these new travelers and their changing expectations

Growing your restaurant average check size is not just making guests spend more, but also making sure those who already spend a lot come back more often

Hoteliers must ensure they adopt a smart data strategy that is seamlessly able to provide actionable insight from the moment a guest books and arrives

So what does the new normal look like across acquisition, experience and loyalty marketing as travelers, both eager and cautious ones, emerge from lockdown?

Digital technology should not equal a less personalized approach or a lesser guest experience. On the contrary, it is there to take it to the next level

Knowing the different stages of the customer experience and the challenges has become crucial to attracting customers. Not all travelers have the same needs

The key to delivering your guest what they truly want is to understand them, and to do that your hotel needs to develop an initiative to get to know them

Hoteliers need to understand the facts which drive their operations and the technology available to digitise and deliver a first-class guest experience

Social listening will help you better understand how changes are trending among your consumer base – in a hotelier’s case, that would be future guests