Your Top 6 Hotel Digital Marketing Updates from July 2020
Expedia has launched a new Travel Ads Hotel Recovery Program to encourage hotels to re-launch campaigns on Expedia’s Travel Ads program
The Way Forward for Expedia May Include Selling Off Businesses
Now that the bloodletting at Expedia Group is apparently over, and the CEO and chief financial officer searches are under way, what is the blueprint for getting the company back on track?
SHPM: The Hidden System by Expedia to Undercut Hotel Rates
Hidden system, meaning, none of us is supposed to be knowing about it. Google it: I bet, you won’t find a word. NB: This is an article from Direct Your […]
4 Lessons the Hotel Industry Can Learn from These Digital Giants
Similar to that of Airbnb, the total revenue earned by hospitality corporations is linked to the number of hotels and the revenue of each hotel.
Expedia lets Google in on the voice action
If you had a billion-dollar war chest to invest in emerging technologies for travel, which would you bet on and whose lead would you follow? Given that Expedia Group earmarked […]
HomeAway Have Been Quietly Adding Hotel Inventory Too
Airbnb announced boldly a few months ago that it was making a concerted push to add bed-and-breakfasts and boutique hotels to its platform as it called out Expedia and Booking.com […]
Hotel CEOs Reveal Strategies for Expedia, Google and Airbnb
What do hospitality executives think of the current hotel distribution landscape, and the emergence of Google Hotels and Airbnb? And would they ever consider walking away entirely from a particular online travel […]
Expedia offering an alternative to AirBnB, but customers say it’s terrible
For her bachelorette party, Casey Milovanovich booked a home in Austin through Vacation Rental By Owner, (VRBO), a site that can be easily confused with its more popular competitor AirBnB. […]
Expedia Axes Its Price-Matching Guarantee in a Sharp Break From the Past
For years, Expedia.com, the flagship brand of online booking conglomerate Expedia Inc., joined the industry wide practice of claiming that consumers would always get the best prices for travel on […]
Does AirBnB really have a negative impact on hotel sales?
I am frequently in contact with hotel owners and I hear too often phrases like: “AirBnB is stealing all our customers! “ “It is unfair competition! “ “They do not […]