Buy Buttons Out Email Still In – Keep Marketing Momentum Strong
The close of 2016 is upon us and it’s time for marketers to conduct an annual review of the strategies and tactics they’ve used throughout the year. Weighing the pros […]
Direct Bookings Drive Will Transform Hotel Industry into Direct Response
First off, the hospitality industry is already a full-blown direct response industry. That might not be so obvious to the untrained eye, but you just need to know where to […]
The top 10 automated email travel marketers should be sending
Marketing automation can transform your email campaigns into powerful, ongoing conversations for both customer acquisition and retention purposes. The travel industry is getting better at it – automated programs rated […]
Automated email ideas for the holidays
The holiday season is upon us and we’re all ramping up to prepare for upcoming busy long weekends and time off over Christmas and New Year. Hoteliers specifically are energising their […]
Driving Direct Bookings Through Email Marketing
Focusing on driving more direct bookings has become a topic of great debate in the hospitality industry this year. Owners and operators alike are determined to focus efforts not only […]
Email marketing in the age of social media
Social media has firmly cemented its place as a vital marketing tool and has evolved to be much more than just a platform for posting photos and sharing life updates. At […]
Wyndham Email Marketing is All About Loyalty
The following is the transcript of an email QA with Whitney Cripe, senior director of loyalty marketing at Wyndham Hotel Group. How would you broadly define what Wyndham’s email strategy […]
Email Marketers Take Note Of Gmail Updates
Google rolled out new Google Inbox features to both iOS and Android devices this week to help prevent Gmail users from falling victim to email phishing or malware attacks. Gmail […]
10 Ways Automated Email Can Wow Guests [Infographic]
Automated emails are a great way to provide your guests with a high-touch experience throughout their stays. During each phase of the guest lifecycle, there are numerous opportunities to increase […]
6 Secrets of Successful Email Marketing for Hotels
If you’re not using email to market your hotel, start today. Start yesterday! It’s 6 times more effective than social media, and it’s your most direct (digital) line to your […]
