5 Ways of Optimising Your Email Marketing Strategy
In today’s technology-driven world, a common part of our morning routine is reaching for a mobile phone, followed by checking emails. The importance of an effective email marketing strategy for […]
How Virgin Holidays is using AI to improve email marketing ROI
Tone of voice is key for a brand like Virgin Holidays, especially when it comes to grabbing the attention of email subscribers. Previously, the company has relied on copywriters to […]
Mobile is Big, and Mobile Emails are Even Bigger
A few years ago, mobile optimization was an afterthought for most digital marketers. Now it has leaped to the forefront of most digital marketing strategies, and for good reason as […]
How AMP for Email Could Change the Way We Book Travel
Advertising hotels through email have always been a tricky proposition. To do so effectively requires the dissemination of useful and attractive information, and the volatility of the space makes this […]
Top 5 Ways to Drive Your Hotel’s ADR
Email marketing to drive average daily rate (ADR)? Absolutely. As Revinate’s Senior Hospitality Marketing Strategist, one of the first things I’m often asked by our customers is how they can […]
Improving Email Deliverability, Part 1: Dos and Don’ts
What is deliverability? It’s a way to measure the success of a message arriving in the recipient’s inbox as intended. Multiple aspects affect deliverability, such as campaign content, quality of […]
10 Don’ts of Email Marketing
Effective email marketing can increase brand awareness, drive up room bookings and improve guest retention. To get optimal ROI for your time and money, however, you must sidestep the following […]
When should you start email marketing at your B&B?
Email marketing is a cost effective and efficient way for hoteliers to reach new customers and encourage return visitors. NB: This is an article from Little Hotelier A massive 90% […]
How To Measure Your Newsletter Performance
Now that you know how to prepare your very first email campaign, choose the right email marketing solution for your needs and create a successful newsletter, all you have to […]
5 Useful Tips For A More Successful Newsletter
Now that you have prepared your first newsletter and created an impactful email subject line, you now must optimize your newsletter’s contents. The average email user receives about 147 emails […]