email

What is deliverability? It’s a way to measure the success of a message arriving in the recipient’s inbox as intended. Multiple aspects affect deliverability, such as campaign content, quality of […]

Effective email marketing can increase brand awareness, drive up room bookings and improve guest retention. To get optimal ROI for your time and money, however, you must sidestep the following […]

Email marketing is a cost effective and efficient way for hoteliers to reach new customers and encourage return visitors. NB: This is an article from Little Hotelier A massive 90% […]

Now that you know how to prepare your very first email campaign, choose the right email marketing solution for your needs and create a successful newsletter, all you have to […]

Now that you have prepared your first newsletter and created an impactful email subject line, you now must optimize your newsletter’s contents. The average email user receives about 147 emails […]

When you think of Black Friday and Cyber Monday, you probably think of long lines and deep discounts at your favorite shop. Or perhaps your mind flashes to a crowded […]

What does it mean to be a data-driven marketer? It means using information to make your hotel email marketing campaigns stand out from competitors’ and really hit home with recipients. […]

Email marketing is an excellent and efficient way to connect with and spread a message to an audience. In the hospitality industry, email marketing can be used to communicate with […]

  When hotels get started with digital marketing, often the first thing they tend look at is advertising on social media and large search platforms such Google AdWords and Bing. […]

With new online platforms popping up all the time, it’s easy to get caught up in the excitement of new marketing and communications opportunities. While it’s important to keep up […]