B&B Management Basics: Email Marketing Explained
Email marketing is not necessarily a new marketing tactic, but that doesn’t mean you can’t revamp the way that you are using this technology. NB: This is an article from […]
6 Ways to Engage with Your Guests Before They Arrive
Consumer expectations are constantly evolving. As such, Google Travel has named our modern time “the age of assistance.” This term doesn’t refer to traditional customer service, but the multi-layered communications […]
5 Common Mistakes Hoteliers Make When Segmenting Emails
With 89% of marketers using email as their primary channel for lead generation, consumers are being inundated with messages from brands. Will your messages be ignored or deleted or opened […]
Four Ways to NOT Get Your Emails Delivered
We talk a lot around here about what it takes to get your emails delivered to inboxes. But hey, maybe that’s not your thing and you’d rather go to spam. […]
How To Design Your Email Campaigns To Retain More Guests
You don’t need to hear it again: it’s easier (and cheaper) to retain a previous guest than it is to obtain a new one. And one of the most important […]
5 Unfailing B&B Email Campaign Rules to Follow
An automatic email campaign can be a very effective way of driving interest, capturing data and securing revenue for your B&B – as long as you do it right. NB: […]
The 10 Commandments of Hotel Email Marketing Campaigns
Email marketing is one of the best ways to retain customers by engaging with past, present (and future) guests. Smart hotel marketers prioritize keeping up-to-date on email marketing best practices […]
The Quick Guide on Optimizing Your Email List for Higher Returns
Email marketing, is not dead. Please stop writing think pieces planning its premature funeral. In fact, email marketing has still got serious spunk. It continues to report high ROI on […]
You’re Doing it Wrong – 8 Ways to A/B Test Email Correctly
A/B tests drive growth – if you do it right. Qubit found that poorly conducted A/B tests can hurt revenue because the wrong changes were made. If you’re not A/B […]
Using email marketing at your B&B to boost direct bookings
Email marketing continues to be a strong driver for traffic, engagement and bookings. Yet while you intuitively know you should be using it more, email blasts seem more appropriate to […]