How To Design Your Email Campaigns To Retain More Guests
You don’t need to hear it again: it’s easier (and cheaper) to retain a previous guest than it is to obtain a new one. And one of the most important […]
5 Unfailing B&B Email Campaign Rules to Follow
An automatic email campaign can be a very effective way of driving interest, capturing data and securing revenue for your B&B – as long as you do it right. NB: […]
The 10 Commandments of Hotel Email Marketing Campaigns
Email marketing is one of the best ways to retain customers by engaging with past, present (and future) guests. Smart hotel marketers prioritize keeping up-to-date on email marketing best practices […]
The Quick Guide on Optimizing Your Email List for Higher Returns
Email marketing, is not dead. Please stop writing think pieces planning its premature funeral. In fact, email marketing has still got serious spunk. It continues to report high ROI on […]
You’re Doing it Wrong – 8 Ways to A/B Test Email Correctly
A/B tests drive growth – if you do it right. Qubit found that poorly conducted A/B tests can hurt revenue because the wrong changes were made. If you’re not A/B […]
Using email marketing at your B&B to boost direct bookings
Email marketing continues to be a strong driver for traffic, engagement and bookings. Yet while you intuitively know you should be using it more, email blasts seem more appropriate to […]
5 Ways of Optimising Your Email Marketing Strategy
In today’s technology-driven world, a common part of our morning routine is reaching for a mobile phone, followed by checking emails. The importance of an effective email marketing strategy for […]
How Virgin Holidays is using AI to improve email marketing ROI
Tone of voice is key for a brand like Virgin Holidays, especially when it comes to grabbing the attention of email subscribers. Previously, the company has relied on copywriters to […]
Mobile is Big, and Mobile Emails are Even Bigger
A few years ago, mobile optimization was an afterthought for most digital marketers. Now it has leaped to the forefront of most digital marketing strategies, and for good reason as […]
How AMP for Email Could Change the Way We Book Travel
Advertising hotels through email have always been a tricky proposition. To do so effectively requires the dissemination of useful and attractive information, and the volatility of the space makes this […]
