Top 5 eMail Marketing Best Practices for Hoteliers
Email marketing has quickly become a vital part of a hotel’s CRM efforts, but for many, it remains a complex, uncharted landscape. The good news is, it’s not as hard as it seems.
Hotel 101: Sending An Amazing Marketing Email
This 101 for email marketing will just hit on the basics of getting an effective send out the door to your audience. We’ll be making making a few assumptions in […]
Essential Email Marketing Tips Every Hotelier Should Know
Email marketing is one of the most cost-effective ways for hotels to build awareness, develop stronger relationships with guests, and drive more direct bookings. NB: This is an article from […]
Integrate Your Email Marketing and SEO Efforts
When thinking about how to combine different strategies, marketers don’t really consider SEO and email marketing in the same sentence. Emails, after all, do not directly impact SEO ranking, right? […]
Hospitality Email Marketing is Broken, Here are 5 Ways to Fix It
We’ve all experienced it before. Inboxes flooded with excessive amounts of annoying emails, no doubt blasted to every guest who has ever stepped foot in the door or innocently provided […]
9 Email Marketing Trends to Watch in 2019
Email is amazing. While it doesn’t tend to get the same buzz as channels such as social media, email quietly delivers extraordinarily impressive results for marketers year after year. NB: […]
Quick Guide to Gaining More Email Subscribers at Your Hotel
Growing your hotel’s email list can be difficult. While cultivating quality subscribers over a disengaged mass quantity should still be a priority, you may be missing opportunities to grow your […]
Hotel CRM Is Not An Acronym for Email Marketing!
On January 20, 2017, I booked a hotel in Seville, Spain. That is also the day that Meliá Hotels & Resorts got my email address. The rest, as they say, […]
7 Sure Fire Tactics To Boost Your Emails Click Through Rate
Are your email campaigns’ click-through-rates underwhelming? If so, it’s time for a rethink. NB: This is an article from eTourism Here are 7 simple but powerfully effective methods to improve […]
Hotelier’s Guide to Email Marketing for Black Friday and Cyber Monday
Black Friday and Cyber Monday are two of the biggest shopping holidays in the U.S. To most of us, these days are about snagging deeply-discounted apparel and electronics. NB: This […]
