email

You will measure the efficacy of individual campaigns through other engagement metrics, but when looking to understand your email marketing long term, understanding these three metrics is vital.

If you are not sending out email marketing blasts, you could be missing out on a good chunk of potential revenue. Think about how often you check your own email.

For one reason or another, a number of hotels do not have the email subscriber lists they should, and hoteliers find themselves in a pickle of needing to double their email marketing lists immediately.

Despite all the attention given to social media and mobile, email marketing still holds a place at the big kids’ table, as one of the most continually successful online marketing platforms.

If you approach your messages from the perspective of wanting to provide value to your guests, then you’re going to avoid some of the mistakes that a lot of properties make.

Uninhibited by algorithms, email marketing presents a unique opportunity to engage with your guests when they are away from your property.

Email marketing is certainly not dead and still has the brightest future of any other digital channel. Don’t get left behind by cutting this integral channel from your marketing repertoire!

Interested but not sure where to begin? Jumpstart your email marketing with this beginner guide on what basic actions to take and what common mistakes to avoid.

Upgrading the pre-arrival experience is something you can achieve today, so don’t hesitate to get your guests excited about their stay and reap the benefits of higher guest engagement.

Email marketing has quickly become a vital part of a hotel’s CRM efforts, but for many, it remains a complex, uncharted landscape. The good news is, it’s not as hard as it seems.