email

Despite all the attention given to social media and mobile, email marketing still holds a place at the big kids’ table, as one of the most continually successful online marketing platforms.

If you approach your messages from the perspective of wanting to provide value to your guests, then you’re going to avoid some of the mistakes that a lot of properties make.

Uninhibited by algorithms, email marketing presents a unique opportunity to engage with your guests when they are away from your property.

Email marketing is certainly not dead and still has the brightest future of any other digital channel. Don’t get left behind by cutting this integral channel from your marketing repertoire!

Interested but not sure where to begin? Jumpstart your email marketing with this beginner guide on what basic actions to take and what common mistakes to avoid.

Upgrading the pre-arrival experience is something you can achieve today, so don’t hesitate to get your guests excited about their stay and reap the benefits of higher guest engagement.

Email marketing has quickly become a vital part of a hotel’s CRM efforts, but for many, it remains a complex, uncharted landscape. The good news is, it’s not as hard as it seems.

This 101 for email marketing will just hit on the basics of getting an effective send out the door to your audience.  We’ll be making making a few assumptions in […]

Email marketing is one of the most cost-effective ways for hotels to build awareness, develop stronger relationships with guests, and drive more direct bookings. NB: This is an article from […]

When thinking about how to combine different strategies, marketers don’t really consider SEO and email marketing in the same sentence. Emails, after all, do not directly impact SEO ranking, right? […]