distribution

9 compelling reasons why your Hotel needs a Channel Manager

Hotel channel management software play a huge role in seamlessly distributing inventory and rates on multiple OTAs. This entire process helps a hotel to maximizing bookings and, thereby, increasing revenue. […]

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Are Your Channels Delivering Optimum RevPAR?

If you are looking for a measure for revenue performance look no further than the multi-dimensional RevPAR. Owners swear by this KPI which not merely reflects revenue performance but in […]

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Owners vs Operators: Interest Misalignment of Distribution Costs

Currently, most hotel management companies/operators earn their room-related management fees as percentage of gross room revenue, irrespective of whether room revenue is generated from OTA bookings or bookings that are […]

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Ingredients to a Profitable Hotel Distribution Strategy

Understanding your audience and then being able to sell suitable inventory to them, on the right platform and at the right price the key to a profitable distribution strategy. NB: […]

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Acquisition Cost vs Opportunity: Importance of Distribution Channels

When it comes to achieving higher degrees of hotel profitability, nothing provides more opportunity for financial growth than an intelligent revenue strategy. Strategic revenue management is recognised as an important […]

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3 Things Keep Hoteliers Awake: Acquisition, Distribution and Differentiation

Hotel owners and revenue managers perform a high wire act of handling the proliferation of new technologies while keeping operations steady and finances healthy. NB: This is an article by […]

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Overdependent on OTAs? You need to rethink your distribution mix

“It’s healthy that hotels have a distribution mix.” Those are the words of Booking.com’s Gillian Tans, speaking at ITB last week. You might not hear us say this too often, […]

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Has Google Made the Lowest Hotel Rates Harder to Find?

Google appears to have recently changed how it treats the biggest hotel discounts in its advertising-driven, price-comparison hotel search. In our test searches, we see a change. Google used to […]

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Airlines look east: China and South-east Asia drive distribution changes

Airlines, particularly, those in the West should start looking east, specifically, to China to understand where mobile, ecommerce and payments are headed. That was the message from Hugh Aiken, senior […]

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How to compare hotel channel manager providers

  One of the most important pieces of technology for your hotel is a channel manager. Whether you’ve already invested in a channel management solution or are in the early […]

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