distribution

After all the hand-wringing hotel executives did when Airbnb first hit the marketplace, I think it’s time to stop worrying. We need to embrace it for what it is: It’s not a disruptor. It’s an augmenter.

Recently, Kayak and Trivago have enhanced their user experiences in an effort to provide more relevant information to users on their booking journeys

A successful metasearch bidding strategy is far from one-size-fits-all. Adapting to macro behavioral trends as they emerge is essential for any enterprising hotel.

Here are a few practical ways through which you can optimize your wholesale distribution strategy and ensure better control on the distribution as well as the pricing:

Hoteliers must update their distribution strategy to fill the literal void that an empty hotel room creates. Here are two ways to fill your empty rooms and increase occupancy and RevPAR.

This step involves identifying each channel’s COPE ADR during the peak occupancy months to better understand the optimal channel mix for increased profitability.

Metasearch is not a new concept. In fact, the concept and implementation of metasearch dates back to the mid-nineties with websites/engines such as SearchSavvy, MetaCrawler, and Hotbot

The topic of rate parity continues to be a relevant and developing discussion within the hospitality industry, with hoteliers becoming more informed on the matter.

When Trivago advertises in Google Hotels, it competes for clicks against its own largest advertisers, Booking Holdings and Trivago parent Expedia Group. It’s enough to make your head spin

Adopting attribute based selling in Hospitality is a logical next step, and even though there will likely be challenges to overcome during the process, the long-term reward will be worth it.