distribution
The Top 7 Distribution Channels for Independent Hotels
Hoteliers should explore all distribution options, including how these channels can benefit their hotel, to create a multi-faceted mix meeting market needs
Capturing Travel Agent GDS Bookings in Challenging Times
Even through this period of uncertainty the GDS has consistently remained one of the highest ADR channels. And travel agents have some excellent reasons to keep booking hotels through these
Right Channel per Right Room Type: Inventory Management per Channel
Production statistics for every channel compared to the cost of distribution could easily give you the evidence of a revenue contribution for every channel and net rate (after cost breakdown) as well
Hotels vs OTAS: Focus on Data Driven Smart Distribution
I have seen hotels that succumbed and hotels that resurrected and overcame competition, only by changing their distribution strategies and by balancing their channel mix
How can Hotels Keep Lights on During the Current Crisis!
It appears we are on the cusp of another recession. It’s time to get resilient. Here are tips on what hotels can do to keep the lights on over the upcoming weeks and months
No New Normal for Hotel Distribution: Time for Hoteliers to Decide
We talk with Pablo Delgardo of mirai. Pablo explains why there will be ‘No New Normal’ for hotel distribution and how it’s the perfect time to re-evaluate their strategy and direct booking approach
Rebound After the Crisis: Creating a Hotel Distribution Recovery Strategy
You might have to reallocate your marketing and distribution budget to focus more on the domestic market during the post-crisis period. Thus, it’s essential to review your digital marketing campaigns
How to Make the Most of Your Hotel’s OTA Profile
There’s no getting away from it – if you mention the acronym ‘OTA’ to most hoteliers, they’ll either wince, roll their eyes or suggest the conversation heads elsewhere. NB: This […]
Hotel Marketing and Revenue Management in the Time of Pandemic
With the world in quarantine, I have been surprised to see many hospitality vendors already posting their “recovery and marketing guides,” as if this is a just another minor hiccup
Three Cases When Hotel Marketers Might Want To Consider OTAs
Years into an ongoing tug-of-war over direct bookings, it’s fair to say that OTAs still stir up a lot of angst within the hotel marketing community