distribution
Run Your Own Booking.com Flash Deal Without the Commission Fee
You have a room at $100. If you sign up for Flash Deals, that room will sell for $70, less average commission rate of 20% – so the room earns you $56
Google Hotel Ads Shaking up Balance OTA Market Share vs Direct Sales via Metasearch
Google is penetrating the hotel distribution vertical with Google Hotel Ads. What does this offer hotels in terms of revenue management and marketing?
Having the Best Rate on Metasearch Can Triple Bookings
Even if you are unable to offer the cheapest rate online, the data shows that when a hotel’s prices are in parity on metasearch conversion rate doubles
TripAdvisor Plus And What It Means For Your Hotel
TripAdvisor Plus will be offered to hotels on a no-commission basis, but hotels need to offer a minimum 10% discount on BAR and offer value-added services
How to Build a Profitable Hotel Distribution Strategy?
In order to build an effective and profitable distribution strategy, you need to know who your clients are, where they book, and which tools will fit best
Google Hotel Ads: Anticipated “check-in date” Multiplier Now Available
The new multiplier on Google Hotel Ads means you can adjust your bid for a specific point in time and make decisions based on occupation and expected demand
The Hotel Technology Distribution Chart is More Important Than Ever
Coming out of a crisis, the first thing hotel brands should do is increase distribution which, in turn, increases brand exposure
Intelligent Data Insights: Putting Car Rental Operators In The Driving Seat
We have developed a solution to specifically address the challenges facing the car rental industry. The result is Fornova Mobility Intelligence (FornovaMI)
Hotel Distribution and The Pandemic: The Travel Chessboard
Look for more niche distribution channels where you can capture the domestic market or OTAs in countries where you believe there could be a potential market
6 Things to Consider When Investing in an RMS
As you seek to optimize revenues, drive profits, save time, and outperform competitors, here’s how to find an RMS built to optimize your business segments