direct
7 Ways to Boost Your Hotel Website Conversion Rate
Improving your hotel website conversion rate requires a strategic approach that combines design, functionality, and marketing tactics
Checkmate OTAs: 5 Strategies to Increase Direct Bookings
Remember: you are not at war with OTAs. However, if you only rely on OTAs to bring in bookings, you are placing yourself in a vulnerable position
How to Stop OTAs Taking More Than Their Fair Share
Are you still overly reliant on OTAs like Booking.com, whose high costs and unpredictable policies might be eating into your bottom line?
How New Technology Transforms the Hotel Booking Journey
The booking journey has taken on a significantly different form today. We have entered an age of tech-driven independence and autonomy
Cutting Down OTA Commissions to Drive Festive Season Bookings
Here’s how you can leverage this peak booking season to cut OTA commissions and make direct bookings your new norm
8 Ways to Optimise Your Website to Increase Direct Bookings
If the goal is to increase direct revenue and bookings, the first step should be to look at your website and make sure it is fully optimised
Hidden Costs of Paid Ads: Why Hotels Often See a Poor Return
We’re going to uncover the hidden costs behind paid ads for hotels and explain why your return on ad spend (ROAS) may be underwhelming
Maximizing Share of Voice and Prioritizing Direct Bookings
An independent boutique hotel in New York wanted to increase its direct bookings and compete against major chains and third-party OTAs
How Hoteliers Can Outperform OTAs Without Outspending Them
Here’s how you can take advantage of the Black Friday travel surge and outperform the OTAs without needing to spend like them
How to Boost Direct Bookings with Effective Data Use
Hotels can maximize revenue by reducing reliance on third-party platforms. Below are best practices and practical ways to boost direct bookings