direct

There is a difference between “nice-looking emails” and an email that consistently drives direct bookings and protects brand equity

To reclaim profitability this year, hoteliers must shift from a passive OTA supplier mindset to one of active OTA strategy management

There are techniques you can deploy to help you extend your booking window, giving you more lead time, steadier occupancy and healthier ADR

The next phase of competitive advantage for hotels will be defined by profitability, channel intelligence, and a guided approach to direct bookings

For hotels, the real issue is not who builds the smartest model. It is who controls demand at the moment of booking

For hotels, the issue is strategic uncertainty. In Google’s world you broadly know the rules. In the AI world, organic visibility is still opaque

As the industry approaches another pivotal year, hotel leaders are once again balancing immediate commercial pressures with longer-term strategic priorities. In our recent conversation with Daan de Bruijn of Bookboost, […]

Hotel search and booking are merging into a single AI-driven process, pulling control further upstream and compressing the booking funnel

AI-driven search, zero-click results, and the rise of “AI Engine Optimization” (AEO) are starting to change the rules for how hotels get found

Studies show travelers view more than 100 pages of content before booking. At the same time, most people are not satisfied with current planning tools