direct

An independent boutique hotel in New York wanted to increase its direct bookings and compete against major chains and third-party OTAs

Here’s how you can take advantage of the Black Friday travel surge and outperform the OTAs without needing to spend like them

Hotels can maximize revenue by reducing reliance on third-party platforms. Below are best practices and practical ways to boost direct bookings

You can still compete for existing demand and above all capitalise on the higher volume of real demand for your hotel. How to do so?

Hotels that implement personalized website experiences see higher engagement, higher conversion rates and ultimately, more direct bookings

The property needed a proactive way to reach general market guests before or just as they were considering shopping OTAs and bring them to Brand.com

Google’s Travel Feeds in Search Ads are a game-changer for hotels. This is your chance to engage travellers, boost direct bookings, and stand out

Let’s explore some timely best practices to connect with your guests and make the most of the season’s unique opportunities to increase direct bookings

Based on our ongoing analysis since DMA was rolled out, it is clear it is having a significant impact in the way users interact with hotels through Google

By using these strategies, you’ll see a boost in direct bookings, less reliance on third-party platforms, and improved profitability for your hotel