direct

The next phase of competitive advantage for hotels will be defined by profitability, channel intelligence, and a guided approach to direct bookings

For hotels, the real issue is not who builds the smartest model. It is who controls demand at the moment of booking

For hotels, the issue is strategic uncertainty. In Google’s world you broadly know the rules. In the AI world, organic visibility is still opaque

As the industry approaches another pivotal year, hotel leaders are once again balancing immediate commercial pressures with longer-term strategic priorities. In our recent conversation with Daan de Bruijn of Bookboost, […]

Hotel search and booking are merging into a single AI-driven process, pulling control further upstream and compressing the booking funnel

AI-driven search, zero-click results, and the rise of “AI Engine Optimization” (AEO) are starting to change the rules for how hotels get found

Studies show travelers view more than 100 pages of content before booking. At the same time, most people are not satisfied with current planning tools

There is a clear evolution in how luxury hotel brands acquire new guests with email marketing maturing into a measurable, cost-effective channel

Here is the truth: direct bookings are not free. They require significant investment, ongoing effort and a strategic approach

Guests are used to one-tap payments or locally trusted methods for most things online. When your booking journey feels rigid, OTAs instantly seem easier