direct

Let’s explore timely and strategic approaches to capture demand early and turn seasonal interest into direct bookings

Here is the unvarnished reality of the Marriott-Google AI direct booking play and why the “logical path” forward requires a fundamental rethink

Despite all the buzz around OTAs and AI bots, guests still prefer direct relationships with hotels when offered a reason to – they want to be recognized

Improving direct conversion is not simply about generating more bookings; it is about capturing more demand through the channel that delivers profitability

Let’s explore what a modern hotel website should look like. Here are real scenarios, quick wins and investment ideas that will benefit hotels

The GDN campaign not only elevated the hotel’s visibility within its target market but also delivered immediate and significant measurable returns

Focusing on storytelling, unique experiences and value-driven offers, the low season can be transformed into a time of meaningful engagement

Most Valentine’s Day bookings happen within a tight booking window – often 2–14 days before the date. That’s when Google search intent spikes

Here is the round up of Hotel Success Stories from our Expert Partners during December 2025 and January 2026. You can either scroll through or click on the company name […]

We’ve analysed booking data from hundreds of clients to identify the critical tipping point where mobile traffic finally translates into dominant revenue