direct

Done right, vibe marketing gives small teams the same muscle as big ones. It delivers fast output without sacrificing brand voice

While last-minute demand can help fill rooms and boost occupancy, it also brings a wave of unpredictability that challenges traditional forecasting methods

Hotels must focus on refining their strategy for direct bookings with specialized tools that align with the needs of today’s travelers

Your hotel website is a crucial pillar of your revenue and profitability and a dedicated website is always the best investment in securing future revenue

We decided to test Operator on 10 common hotel booking engines to see how an AI agent could interact with them and whether it can successfully book a room

Google Travel is no longer optional. If your hotel isn’t fully optimised across Google Search, Maps, and Hotels, you’re losing direct revenue to OTAs

So, disintermediation means breaking free, at least in part, from the tight conditions imposed by OTAs. But what are the actual benefits?

As the landscape continues to evolve, hotels must prioritize their digital presence and optimize their strategies for direct bookings

Omnichannel marketing goes beyond just being “present” on multiple platforms, it’s about creating a unified journey that drives more bookings

We cover 15 actionable tips to strategically position your hotel to boost occupancy rates and revenue, increase direct bookings and guest satisfaction