direct

History shows similar patterns during past geopolitical disruptions: demand rarely disappears – it simply redistributes

Hotels do not solve OTA dependence by making the checkout path slightly better but by controlling more of the moment of introduction

For hotel chains and groups, the Spring seasonal surge is not just a revenue opportunity. It’s a testing ground. Here are five proven approaches

The future contest is not over where bookings are processed. It is whether the hotel is specified before the agents begin to optimize the path

If the conversation becomes the storefront, and the storefront shapes the shortlist, who ultimately owns the guest relationship?

Let’s explore timely and strategic approaches to capture demand early and turn seasonal interest into direct bookings

Here is the unvarnished reality of the Marriott-Google AI direct booking play and why the “logical path” forward requires a fundamental rethink

Despite all the buzz around OTAs and AI bots, guests still prefer direct relationships with hotels when offered a reason to – they want to be recognized

Improving direct conversion is not simply about generating more bookings; it is about capturing more demand through the channel that delivers profitability

Let’s explore what a modern hotel website should look like. Here are real scenarios, quick wins and investment ideas that will benefit hotels