digital

cake layers like different hotel distribution channels

Tiered Marketing Approach to Hotel Recovery

A tiered marketing plan will guide what you should be doing now, then when there are positive signals demand is returning, have that plan ready

Read more

Hotel Marketing Predictions for 2021

The availability of a vaccine is key to demand recovery and subsequent increase in consumer confidence to travel. NB: This is an article from Profitroom Now we are facing more […]

Read more

social media icons on a mobile or tablet

10 Ways to Enhance Your Hotel Social Media Presence in 2021

First, we want to make sure that your social media foundation is stronger than ever and then show you a few tactics to truly outperform in the year ahead

Read more

Social Media May Be Key To Recovery But Not If You Keep Doing It Wrong

The most effective social media pages are not broadcasting their own propaganda, they leverage the members of the community to create the content

Read more

Does Your Hotel Speak Your Guests’ Language of Love?

Finding the smallest details to ensure our guests experience are memorable and even sentimental at times is the dream that we signed up for

Read more

Google’s Approach to Replacing the Cookie is Drawing Antitrust Scrutiny

Google’s killing off third-party cookies has already elicited multiple antitrust lawsuits. Now, its attempt to replace the cookie is attracting attention

Read more

Google My Business for Hotels: 7 Ways to Optimise Your Listing

Listing a hotel on Google My Business is easier than baking a cake. Here’s a step-by-step guide on how you can register your hotel on Google

Read more

Measuring Hotel Marketing Success: Where SEO Performance Meets STR

Despite floods of data available to a hotel, the familiarity and clarity of each metric’s value and understanding how to positively impact results is low

Read more

IOS 14: What it Means for Hotel’s Social Advertising Attribution

Facebook has made some changes to their advertising platform, with particular focus on attribution methods and conversion events.

Read more

Hotel Welcome Letter: How to Curate The Perfect One?

All of these tips will help any hotel write a lovely welcome letter to hotel guests, so they will have a memorable experience and will want to visit again

Read more