digital

How to incorporate social media marketing, online reputation management, and review response into your multi-property marketing plan

With the right creatives, you can be flexible how you show cancellation policies, advertising promotions and special offers to your audience

Conversational copywriting is a great tool for hoteliers to use to provide the right information at the right time to your potential guests

As the global landscape is constantly changing, so are guest expectations. It is more important than ever to employ hotel listening tools to know what your guests are experiencing at […]

You don’t have to spend large sums of money to keep your brand top of mind; you just need to be consistent with your branding and messaging

Google my Business, Trip Advisor, and OTA’s have set up their COVID-19 communication opportunities as attributes check boxes

Keep fighting for share of wallet and pent up demand to go out to capture holiday 2020 bookings and place your hotel better for the recovery

Having good analytics set up on your website in your marketing initiatives can bring your hotel a clear view on what works and what doesn’t

As a hotelier it is useful to navigate as your clients do (in their countries) which is different reality from the one you see at your hotel

Without justification, budgeting can feel a whole heck of a lot like guessing. Share of voice gives you that much needed justification