digital
Optimize Your Hotel Website for SEO and Conversions
Learning how to optimize your website for SEO and conversions is crucial for your property’s success. It’ll ensure your site is working hard
Zoom in on That Zip Code: Get the “Billboard Effect” Without Billboard Cost
Traditional billboard advertising offers a great lesson in local marketing that hotel marketers should remember. Why put a billboard up?
Building Your Hotel’s Digital Presence with Google My Business
Understanding the role of Google My Business and using options to highlight what makes your hotel unique can help build your customer base
Getting the Most Out of Google Hotel Ads: The Top 15 Check-List
Google Hotel Ads is powerful, but also complex; the devil is in the details. Many hotels are integrated, but just the basics so losing out
The True Cost of Cutting Back on Your Digital Marketing
The effects of the pandemic isn’t over yet. Anticipate changes and adapt your digital marketing strategy accordingly, but never abandon it
Wake Up! Your Post-Booking Conversion Rate is Costing You Money
Expanding your focus on the conversion funnel to see the full conversion cycle will make you better marketer and help minimize cancellations
The Truth About Social Media Marketing for Hotels
Under intense lights, with the help of some ingenious data and tracking capability, social media marketing not only makes the cut; it shines
Changes to BERT and Google Search Results: How you can prepare
Google has explained that BERT is bidirectional and many examples of its functionality focus on its ability to better understand prepositions
Is Your Current Digital Marketing Strategy Working?
Now is the time to focus on accessing your current digital marketing plan and evolving it to maximize your revenue and bookings for 2021
Metasearch PPS or PPC – Which Is Right For Me?
Should hotels that have been advertising successfully on the more familiar Metasearch PPC model switch to risk free Metasearch PPS instead?
