digital

When someone clicks on your hotel ad and they’re redirected to your site, they’ve most likely already filtered making them a highly qualified lead

Now that we are in the midst of a pandemic and travel has pivoted towards more drive markets, the search for a pet friendly hotel is still just as high

Understanding the key factors of a luxury hotel experience are important for hotel management and marketing teams. Value is not created by services alone

In the search giant’s pursuit to offer more relevant results to its users, Google announced that Passage Ranking is live for English queries in the U.S

When it comes to hotel SEO, it is often the small details that can improve your positioning. And after all, you’ve got to start somewhere, right?

Whatsapp marketing is a great opportunity to reinforce your brand and build long-lasting customer relationships. Test on a small scale to see if it works

How is a travel marketer to choose which social platforms to advertise on? From TikTok, to SnapChat, to Pinterest, there is no shortage of options

2021 is giving us the chance to improve our hotel online marketing. Here are some social media tips to increase getting signatures in your guestbook

Only a few hotels have a well planned marketing strategy in place. Others end up making avoidable mistakes that cost them their reputation and business

Full-funnel marketing is not just a campaign strategy; it’s a total shift in how marketing works. You could say that marketing has a split personality