digital

Depending on the context, the situation, and the guest, these messages could be sent via email, SMS, or push notification to your hotel branded mobile app

A worthwhile strategy for many hotels was to decrease their upfront marketing costs while increasing their contribution of bookings from OTAs

Planning, producing, and testing a drip campaign can be a bit tedious on the front end, but done well, they can help turn a casual guest into repeat ones

The rush to recover revenue is making tech-forward hotel marketers dip their toes back into the long-promised but rarely-realized world of personalization

Direct Messages can feel personal or private, but understanding why guests send you DMs can help you frame your reply, giving a seamless experience

Lets now get into the key Google updates in Q2 for your business to be adapt with the latest and plan strategically to stay relevant and visible on search

So what does the new normal look like across acquisition, experience and loyalty marketing as travelers, both eager and cautious ones, emerge from lockdown?

Business Intelligence is an organizational capability that has to be nurtured and grown. If you don’t create a culture of data analytics, no tools can help

We go into a bit more detail on Google Analytics 4 and how the change to cookieless tracking might impact your hotel’s digital marketing efforts

There would be many things to say about the numbers, but let’s focus on the very core problem: were the Google Ads campaign underperforming for this hotel?