digital

While most happy guests tend to leave good reviews or make positive social media posts, sometimes a guest may want to reach out to you directly

We give you an overview of why Facebook marketing can be so important for your hotel, how to get started, and a tips and tricks to do it effectively

SEO and SEM are two of the most common abbreviations in the acronym soup of digital marketing. What’s the difference and how can they benefit your hotel?

You’ll understand why segmentation is important, how to segment hotel customers, what data to collect from your customers and how to turn data into bookings

Strategic roles like finance, revenue management, marketing, and others require more data driven decision making than hands-on experience at the property

It is our duty to provide a website with better navigation. Designing strong navigation is both an art and science in information architecture.

Google Hotel Ads allow you to be right up there (with your best rate!) beside the OTAs when someone initially Google searches for your hotel

Despite receiving a high amount of website traffic their conversion rate was not as good as desired. It looked like users needed an extra incentive

What better way to let potential guests know that you’re serious about creating memories for your guests than to share posts about it?

As customers have their inboxes flooded with messages, offers, and advertisements, how do you ensure your emails stand out? The answer is to segment