digital

Relying on demographic data to identify similarities within cohorts is less accurate than you likely expect. Engagement rates tend to be even worse

Embracing guest expectations in your marketing strategy is a must. Hotels can craft compelling content that resonates, leading to increased bookings

The new search experience, which Google has dubbed Search Generative Experience (SGE), incorporates AI capabilities and conversational functionality

Because direct bookings with a free booking link come at no cost, hoteliers also save on paying commissions for bookings previously received through an OTA

Since Google launches Free Booking Links, thousands of hotels have listed their properties to increase brand visibility and boost direct reservations

Not only are you going to see image and video rich results along with generative AI answers, but you can now use images as part of your prompts/queries

Despite many predictions of a Facebook demise, the platform continues to prove its resilience and maintains its position as a powerful hotel marketing tool

Instagram has changed significantly. Here’s a breakdown of the different features and how they can be used in your hotel marketing strategy

Customer Acquisition Cost (CAC) is a critical metric, particularly in the hotel industry. Unfortunately, CAC is a hidden cost and hard to manage in hotels

This article explains a number of different tools available to you through your hotel’s profile in Google Hotels that you probably haven’t heard about