digital

Airbnb updates app to focus on personalisation

Airbnb is rolling out an updated app with a range of new features and launching a global brand campaign that will encourage people to “change the way they experience the […]

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How to use Twitter to engage & listen to guests

NB: This is an article from SiteMinder When it comes to posting and sharing content, Twitter is less effective than Facebook and Instagram, and staff can find it overwhelming to […]

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New metrics will develop with rise of messaging apps

With more than 3 billion consumers on messaging apps, brands are coming face-to-face with a whole new set of marketing opportunities, and even bigger challenges. Call it the rise of chat tech. […]

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Set Your Search Engine Optimization Strategy Straight

NB: This is an article from Leonardo The world of search marketing is a constantly evolving, and in the ultra-competitive hotel industry, properties battle not only other hotel websites and […]

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Hotel Booking using the Facebook Messenger Platform

NB: This is an article from Koddi Last year we wrote about Facebook’s plans to launch Messenger bots which would, among other things, allow users to buy products, track orders, and even […]

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Integrating Systems: Hotels Guest Profiles Unlock Revenue (Pt 2)

Suppose I handed you a plain paper box that was simply marked PUZZLE, ‘This will be fun!’ I might say, ‘It’s a picture-puzzle of people having fun at the beach, let’s […]

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Millennium launches innovative new digital platform

Millennium Hotels and Resorts (MHR) has launched a dynamic new digital platform to give savvy customers an engaging, effortless looking and booking experience. The new interactive platform transforms the online journey, empowering guests […]

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13 Elements Hotel Marketers Should Test

There’s a plethora of tactics and strategies you can use to increase your hotel direct bookings. But if you’re looking for a quick guide to some of the most important […]

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Technology. Making Digital Marketing Better.

Henry Ford said, “If you always do what you’ve always done, you’ll always get what you’ve always got.” So then why continue to manage online marketing the “old fashioned way” […]

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4 ways to drive mobile engagement

With new mobile technologies and platforms emerging every day, businesses are faced with the constant question: Are we using all possible mobile marketing capabilities effectively? Chances are, not as much […]

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