digital

Earlier this month, I was honored to speak at the Digital Hotelier Masterclass in London, England. Hosted by Masterclassing Inc., I was joined by about 40 or so hotel professionals […]

NB: This is an article from Little Hotelier Having a strategy behind your room rates is critical to your success as a small hotel. Not only is it the key […]

The once-ubiquitous social media “war rooms” that sprung up around big events like the Super Bowl are becoming a thing of the past. Instead, brands are now battling to make sense […]

In recent weeks Google has announced a number of tools to respond to user intent for mobile holiday research and booking. This came alongside the not-so-surprising stats that mobile traffic […]

When considering your opportunities to reach and connect with consumers, the first challenge that almost every marketing manager faces is the overwhelming plethora of choice. With SEO, social media marketing, […]

TrustYou’s acquisition of real-time messaging specialist Checkmate last week fills the missing piece of the data puzzle that it is building in a bid to be the “company that knows […]

None of the main metasearch sites or metasearch engines, among which we include Trivago, TripAdvisor, Google and Kayak have fully convinced hotels, especially independent ones, to “connect” their direct sales. […]

NB: This is an article by Rebecca Pokora of TrustYou In today’s world, travelers suffer from information overload and too many choices.  Online travel agencies are popular not only for […]

With hotels mobile traffic accounting for 47% of hotel website visits in the first quarter of 2016, we’re constantly on the lookout for the latest and greatest ways to help […]

Global travellers are spending more moolah than ever before, on hotel bookings alone these days. The global hospitality division is all set to observe a record flouting year in 2016. […]