digital

11 Digital Marketing Tips to Differentiate from OTAs

In recent years, a number of hotel chains have suspended their contracts with OTAs (Online Travel Agencies) in order to be able to offer lower-cost products on their own websites. […]

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7 Instagram Best Practices to Drive More Bookings

Curalate recently hosted a fantastic webinar on Instagram best practices for hoteliers. For those not too familiar with it, Instagram is a visually driven social media platform predominantly used by […]

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Getting Hotel Bookings with Email Marketing

Sometimes, all your hotel marketing strategy needs is a way for your hotel to break through the noise. Email marketing is a great tool to break through, and it has a […]

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Are Travel Booking Bots Hot or Not?

NB: This is a viewpoint by Gadi Bashvitz, founder and CEO of OLSET. In the past few weeks I have been asked many times by partners, customer and friends what […]

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Why Google poses the biggest threat to travel firms

NB: This is an article by Bobby Healy, CTO of CarTrawler I believe that Google poses the biggest long-term threat to the profitability and growth of airlines, hoteliers and travel […]

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6 ways hotels can use social media to attract more guests

To thousands of holiday seekers, the planning phase may seem like a time-eating disaster. With so many options where to stay and what to do, the majority find themselves immersed […]

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Make Your Website Suck Less With This SEO Audit

Auditing your website is part of a normal, healthy routine. You take in your car for check-ups and tune-ups, you go to the doctor’s office for physicals and exams, so […]

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How to use Google Hotel Ads to strengthen direct sales

Google is becoming a relevant player in the online hotels sector, something which makes the big existing players like Booking.com or TripAdvisor uncomfortable. However, Google’s strategy is different to the […]

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Making the Most of Social Proof on Your Hotel Website

We all remember as kids our parents saying, “If [name of delinquent friend] jumped off a bridge, would you do it too?” The answer is yes. Statistically speaking, we most […]

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5 Must-Haves for Successful Hotel Social Media Content

Many hoteliers feel that social media has little impact on revenue. But, when used correctly, social media is proven to drive more traffic to your hotel’s website. In fact, social […]

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