digital
The Power of Influencers and How To Successfully Collaborate
For hotels, partnering with influencers can be an effective strategy to enhance brand exposure, engage potential customers and create compelling content
Conversational Marketing for Hotel Brands
Successful conversational marketing campaigns strike consumers’ curiosity so they are naturally inspired to talk about it or post about it on social media
Hyper Personalized Marketing in Hotels: Try These 8 Audiences
Hyper personalized marketing involves delivering highly tailored and individualized experiences that goes beyond traditional personalization techniques
Branding Strategies to Transform Your Hotel into a Destination
We explore the transformational process of turning your hotel from merely a place for travelers to rest their heads, to a much anticipated destination
Revamping the 4Ps: A Modern Approach to Hotel Marketing Success
This is a journey to redefine hotel marketing for the digital age, offering actionable insights and guidance at every step
9 Email Marketing Campaigns To Boost Revenue And Guest Engagement
Whether your goal is to boost revenue or enhance your guests’ overall experience, your email marketing strategy can make the biggest difference
3 Disruptive Shifts in Travel Search Every Hotel Should Know
We explore how Google’s new search experience, short-form videos, and conversational AI will impact travel search and how independent hotels could benefit
The Biggest Mistakes Hotels Make in Photo and Video Production
When it comes to showcasing the unique features of hotels and enticing potential guests, nothing is more important than your imagery
Maximize Returns: Navigating Budgets and Costs in Hotel Paid Search
Paid Search can be a game-changer, but only if managed efficiently. Here we explore essential steps to help hoteliers optimize advertising costs and budgets
Maximizing Direct Bookings: The Power of Hotel Website Forms
Harnessing website forms to gather visitor data is an invaluable tool for hoteliers looking to craft an optimized direct channel strategy