digital

two people capturing a balloon festival reflecting the evolving role of experiences in travel

The Power of Influencers and How To Successfully Collaborate

For hotels, partnering with influencers can be an effective strategy to enhance brand exposure, engage potential customers and create compelling content

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Conversational Marketing for Hotel Brands

Successful conversational marketing campaigns strike consumers’ curiosity so they are naturally inspired to talk about it or post about it on social media

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Hyper Personalized Marketing in Hotels: Try These 8 Audiences

Hyper personalized marketing involves delivering highly tailored and individualized experiences that goes beyond traditional personalization techniques

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view of a hotel and apartments with swimming pools illustrating how a property can become a destination in own right with a strong brand strategy

Branding Strategies to Transform Your Hotel into a Destination

We explore the transformational process of turning your hotel from merely a place for travelers to rest their heads, to a much anticipated destination

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Revamping the 4Ps: A Modern Approach to Hotel Marketing Success

This is a journey to redefine hotel marketing for the digital age, offering actionable insights and guidance at every step

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9 Email Marketing Campaigns To Boost Revenue And Guest Engagement

Whether your goal is to boost revenue or enhance your guests’ overall experience, your email marketing strategy can make the biggest difference

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person holding mobile phone reflecting disruptive shifts in travel search that each hotel must know about

3 Disruptive Shifts in Travel Search Every Hotel Should Know

We explore how Google’s new search experience, short-form videos, and conversational AI will impact travel search and how independent hotels could benefit

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The Biggest Mistakes Hotels Make in Photo and Video Production

When it comes to showcasing the unique features of hotels and enticing potential guests, nothing is more important than your imagery

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hand on computer mouse overlayed with a dollar image reflecting the hidden costs of paid ads and why hotels see a poor return on ad spend

Maximize Returns: Navigating Budgets and Costs in Hotel Paid Search

Paid Search can be a game-changer, but only if managed efficiently. Here we explore essential steps to help hoteliers optimize advertising costs and budgets

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person drawing out a website design to drive direct bookings in a competitive market for hoteliers through the utilisation of hotel website forms

Maximizing Direct Bookings: The Power of Hotel Website Forms

Harnessing website forms to gather visitor data is an invaluable tool for hoteliers looking to craft an optimized direct channel strategy

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