digital

We will look at why you should provide a personalised digital guest experience and what are some easy ways for you to get started straight away

We share tips on how to create a hotel website that drives direct bookings based on many years of experience designing and developing optimised websites

With this return to travel, there is also a return of competition from OTAs and booking websites – making SEO optimisation for your hotel website crucial

TikTok search ads are making waves. Having now been officially launched, this feature promises to reshape the contours of digital advertising

Website URL customization might seem a minor technical detail, but it can have a significant impact on your hotel’s online success

Efforts have proven effective in enhancing campaign performance, demonstrating positive outcomes for the Hotel company’s booking goals

By adding social media links to your Google Business Profile, you’re creating a streamlined and engaging experience for your potential guests

Knowing the needs and wants of your audience will help you to build the right gift voucher offerings and price points for your target guests

A recent survey found nearly all social channels were ineffective in influencing major travel decisions. So, how should hotels use social media in 2023?

This is where the psychological tactics of scarcity and urgency come into play. Rooted in human behaviour, these tactics are not just marketing gimmicks