digital

In order to drive more bookings at a lower cost you need to increase the amount of traffic to your hotel website. To accomplish this, it is important to have […]

In our last blog article about attribution models and the user journey, we discussed the different types of attribution models and their main characteristics. We also dipped our toes on […]

The path to purchase for travellers is not as straightforward as it used to be – they may begin with Googling your region, a popular local attraction or even a […]

A great way to run offers and promotions is to target past guests of your hotel. In order to do this, you must be sure to collect the email id […]

It’s no secret that social video has been on the rise for the past year, as new features like Instagram Stories and Messenger Day join growing tools like Facebook Live and […]

The latest trivago webinar focused on how quality online content impacts your hotel’s performance. The 30-minute presentation discussed a lot of useful trends and best practices that hoteliers can use to […]

Instagram boasts more than 600 million monthly active users, overtaking Twitter in 2016 in popularity. No longer an upstart network, Instagram was acquired by Facebook in 2012 for $1 billion, […]

Facebook has become a must in brands’ overall digital marketing strategies — and more and more managers are trying to better understand and evaluate the true costs of a Facebook […]

Working in seasonal industries like travel and hospitality is challenging, to say the least. You’ve either got tons of people making reservations on your site or hardly any, forcing you […]

It seems as if every year since 2010 has been proclaimed as the “year of mobile” for brands across the spectrum. But this year, more than ever, having a mobile […]