digital

The local search marketplace is extremely competitive, making it important to ensure you’re using advanced local SEO tactics to compete for visibility to help drive qualified traffic and transactions. 46% […]

Mobile bookings are a challenge for the hotel industry. Even as traffic on mobile continues rising to never-before-seen levels, conversion rates on mobile aren’t quite keeping up. What are the […]

As the movie character Ferris Bueller once famously said: “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it“. Now I […]

Gaining a prominent position on a search engine is no easy feat these days. The dominance of OTAs and the sheer number of properties has created an intensely competitive space […]

Many hoteliers have experienced a similar trend with their organic traffic from Google: it is decreasing. Over the last several years, Google has drastically changed the way they present websites […]

When it comes to Facebook advertising, where you place your ad can be as important as what your ad says. Placement optimization can boost performance when using campaign objectives such […]

Now that we live in the digital age, it is only important to take advantage of new platforms to expand operations and boost business growth. And while it’s true that […]

Never one to lag behind, Apple are testing Facebook’s mettle with the launch of their new iMessage integration, Business Chat. NB: This is an article from TripTease Apple’s new feature […]

What are the top five ingredients in the race for ‘first to adoption’ that both hoteliers and tech suppliers share? NB: This is an article by Andrew Sanders, Vice President […]

We operate in a multi-device, multi-channel and multi-touchpoint digital world, and the hotel planning and booking customer journey is becoming increasingly complex as a result; In fact, according to Google, […]