digital

It’s always good practice to look at how the big online travel agents (OTAs) behave operationally in order to identify what best practices can be taken away for your own […]

In today’s rapidly changing, increasingly digitized economy, email marketing software has become the lifeblood of savvy hotel marketers. It can often be the determining factor between success and failure both […]

In 2017, more people are searching the web on their phones than on a desktop computer, and are five times more likely to leave a website if it isn’t mobile-friendly. […]

Sometimes executives make assumptions based on gut feel but should hotels start thinking more like tech companies to take back control? Love them or hate them – and yes hotels […]

With summer arriving and ‘last minute holiday’ searches rising, now’s the time to start thinking about your PPC strategy. Most businesses, regardless of industry, will be subject to some level […]

Bobby Healy, one of Google’s most outspoken critics, shares his opinion on what the European Commission’s fine means for flight search, and argues that a dedicated travel industry council might […]

What are the best types of online campaigns for your hotel to run? Confusion abounds on this topic. Many hotels have questions about which types of campaigns are best, what […]

  Travel ecommerce has grown rapidly since the emergence of Expedia back in 1995. With the industry now at the point of saturation, it’s time to get savvy with your […]

When hotel brands respond to reviews on sites such as TripAdvisor and Booking.com it’s often a reactive endeavour. When a customer publicizes a problem, the immediate priority is to address […]

When booking a hotel, 61% of travelers consider the room’s rate to be the most important consideration factor. NB: This is an article by Koddi Metasearch publishers like Google continue […]