digital

One of the last frontiers of digital marketing is joining up online and offline channels, also known as ‘omnichannel marketing’. The reason omnichannel has remained out of reach for most […]

Most of us have experimented with using voice searches on our smartphones, with mixed results. You’ve probably also seen voice assistant devices, like the Amazon Echo and Google Home, advertised […]

Hotels’ popularity rise or fall based on the public’s perception. Sure there are factors that weigh in such as their online reviews, negative or positive PR, and beyond. But there […]

The traceable steps a user will take before eventually deciding to book a room in your hotel is known as attribution. Sometimes it can be a simple path, but other […]

At Koddi, we get excited about being able to gain the most granular insights into our metasearch campaigns bookings, so the more data we are given, the better we are […]

A few weeks ago Google started rolling a new feature within Google Maps that allows users to ask questions to a business directly from the search results page. The feature, […]

For the past 20 years, I’ve lived most weeks out of my suitcase while traveling for work. And in that time, I’ve seen the rise of and become a “bleisure […]

With its growing influence in the travel space, hotel marketers understand the immense value of earning a legion of “Likes” on their Facebook page. This iconic symbol represents the new […]

The internet has leveled the playing field in the hospitality industry. It’s no longer big guys vs. big guys and little guys vs. little guys – instead, everyone is competing […]

Snapchat has grown a lot in its six-year history. From selfies and flower crown filters to spectacles and geolocations, the company reports 173 million active daily users that post three […]