digital

We live in an age where we know more about our hospitality customers than ever before. The question is, how well are you actually using the data available to offer […]

Schema markup is a form of microdata, J-SON, i.e., a piece of code installed on a website, which helps search engines understand and interpret web pages. Once schema markup is […]

When travellers find your hotel website during research, you don’t want them to leave. You want that direct booking – and you want it quickly. NB: This is an article from Siteminder […]

Can we all agree that the cumulative effects of small daily habits—both good and bad—add up to meaningful results over time? Brush your teeth every day and you’ll avoid cavities. […]

Whether you use Siri, Cortana or Google voice search, it’s easy to see why speech recognition technology is starting to gain momentum. This type of search activity allows users to […]

Creating a B&B listing on Airbnb is a great way to generate more bookings for your brand, as there are certain travellers who only look to Airbnb for their accommodation. NB: This […]

The cost of guest acquisition is on everyone’s mind these days, which means GM’s are feeling pressure from ownership, asset managers and their hotel management companies to maximize the ROI […]

Today, when a customer wants to find a hotel, they will often search for options online, using a search engine like Google, or Bing. Indeed, Google’s search engine is a […]

The accommodation market has never been more competitive so how does a hotel stand out and grab a guests attention? One way is their online reviews. In fact, 84% of people trust online […]

TripAdvisor has announced its official launch of Sponsored Placements, a new form of advertising on the site which will allow paying hotels to appear at the top of a user’s […]