digital

Do you invest in ad campaigns to promote your products or services? Do you send leads and clients to your home page or specific sections on your website when you […]

Usually, we offer insight on the hotel marketing tactics, tools and strategies you should adopt to drive more revenue to your hotel: add chat to your hotel website. Focus on […]

The meat of a pay-per-click campaign happens in the brainstorming room. If you lay a solid foundation of goals, a target audience, and a marketing message ahead of time, you […]

These days social media is part of every hotel’s online marketing strategy but while the majority of hotels have a Facebook account or frequently post on Instagram, the importance of […]

Many hotels claim to ‘be active’ Facebook. But ‘being active’ on Facebook as a social channel is very different than using it as a marketing channel. NB: This is an […]

Is it possible to pinpoint the exact time of day to post on social media to yield higher levels of engagement? The truth is, there is no specific hour or […]

A website’s bounce rate is the percentage of visitors who leave after only viewing a single page. Overlay this with the fact that more than half of the people who […]

It seems almost unreal that a hotel would have any troubles receiving bookings when a guest is actively searching for its brands. After all, if travellers know your name, they […]

Content is king! If hearing that one more time makes you want to, well, feel ill, you’re not alone. NB: This is an article from Vizzly But like anything that […]

As one of the most exciting trends in hotel marketing and distribution strategy, voice search has galvanized the hospitality industry, both in preparation for evolving consumer behaviors and technology advancements. […]