digital
9 Ways To Promote Your Hotel Before It Opens And Drive Demand
Congratulations on your new hotel or resort adventure! Though inevitably a bit stressful, opening a new property is undoubtedly an exciting task. Of course, you wouldn’t ever build and open […]
SEO checks to perform when switching to SSL on your hotel website
Google’s been pushing for some time that all websites use SSL (Secure Sockets Layer) to ensure higher levels of security across the web. More than half of the websites on […]
5 Things to Look for in a Great SEO Partner
Search engine optimization (SEO) has only been around for 20 years or so. But in that time, almost everything about it has changed, including how to rank higher in search […]
3 Ways Hotels Can Use Instagram Stories To Get More Bookings
Competition is fierce in the hotel industry. New hotels are popping up every day, and standing out among all that competition is getting tougher and tougher. So, unless yours is […]
Google Hotels Revamps Mobile Features as Its Ambitions Expand
Google has been rolling out changes to its hotel search on mobile and desktop platforms as part of a broader, year-long realignment of its travel strategy. And as the […]
PolyU Study urges hotels to engage the Facebook generation
Hotels should make greater use of social media to evaluate their performance from the customer’s perspective, according to Dr Bona Kim (Ph.D. graduate) and Dr Sam Kim of the School […]
How SMS Marketing Can Help Hotels During Holiday Season
It’s the most wonderful time of the year! One industry that especially enjoys the holidays is the hotel industry. NB: This is an article by Ken Rhie, CEO of Trumpia […]
How To Take Your Hotel’s Instagram To the Next Level
Instagram is a treasure trove for user generated images, which will easily showcase your hotel’s personality and charm. Instagram currently has around 800 million users, 500 million of those being […]
The Master’s Guide to Facebook Advertising for Events
Billions of people use Facebook on a daily basis. This makes it the perfect place to create and launch a targeted ad campaign for an upcoming event. People are already […]
What Hoteliers Can Learn from Airbnb Digital Storytelling
The rise of Airbnb has been nothing short of meteoric. What started in 2008 as three friends renting air-mattresses out of their San Francisco apartment, has transformed into one of […]
