digital

New data from Euromonitor International shows the ever shifting nature of consumer profiles, detailing eight personality types that influence the motivations behind the purchases customers make. The data offers insight […]

In August, Google rolled out a new algorithm update that is already causing widespread changes in both organic and local search engine rankings. Although some specific types of websites appear […]

Wіth thе rіѕе оf social mediа аѕ thе nеw frоntіеr оf іnfоrmаtіоn аnd nеwѕ, hоtеlіеrѕ hаvе bееn рuѕhеd tо аdарt tо thіѕ nеw mаrkеtіng lаndѕсаре. NB: This is an article […]

Emerging from the internet clutter and reaching your target audience via social media is becoming increasingly difficult. One evergreen cut-through is running competitions. Let’s look at some promotion ideas to […]

Along with your hotel website, Instagram has quickly become one of the best ways to tell your property’s unique story. Images are a great way to create incentive for guests […]

Google VP of Search, Ben Gomes, took to the stage at Google’s Future of Search event to not celebrate their 20th anniversary, but instead, to paint a picture for the […]

In business, reputation is everything. When it comes to dining, in particular, how the community at large perceives an establishment may matter more than the actual quality of the food […]

Facebook is one of the most powerful social networking sites in the world, and it’s one of the best places to promote your B&B online. NB: This is an article […]

Resorts face unique challenges. They are usually more expensive, geographically harder to reach and incur longer stays than standard full-service hotels. Many are built in “clusters” in a destination, too, […]

There are two types of people: those who love staying in hotels and those who hate it. I must say that I lean more towards the latter, and often find […]