digital

Ever wonder how the words used on your hotel website affects your conversion rates, conversion funnels, and revenue? Blue Magnet sought to answer this question by A/B testing the primary […]

One of the themes I often explore in this blog is that Revenue Management is simply the data and analytics side of Marketing. NB: This is an article from Origin […]

In 2018, digital travel sales are expected to reach $198 billion, with more than 140 million adults researching a trip online. As global travel increases, people are consuming more digital […]

Recent research showed that over three billion people across the globe are now using social networks – not just to chat to family and friends, but to engage with brands […]

When you enter a hotel website for a weekend break, a family trip or a business meeting, chances are the contents will be exactly the same. In fact, one could […]

Advertisers are obsessed with Facebook and with good reason. The growth in ad dollars flowing into the platform is still accelerating reaching nearly $33 billion in 2018. NB: This is […]

The adoption of guest messaging in the hospitality industry is no longer a matter of if, but when. In an industry built on providing great guest experiences, it’s only logical […]

Continuing our annual Halloween tradition, we’ve asked hotel marketers nationwide, across all chain scales and property sizes, what they’re most spooked about right now. NB: This is an article from […]

Meta-on-meta is the case when metasearch sites like TripAdvisor advertise on Google Hotel Finder or take part in Hotel Ads auctions. Let’s take a look at why it’s happening and […]

Black Friday and Cyber Monday are two of the biggest shopping holidays in the U.S. To most of us, these days are about snagging deeply-discounted apparel and electronics. NB: This […]